Marshall McLuhan Quotes - Page 13

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• Clear prose indicates the absence of thought.

  Marshall McLuhan

  Absence, Clear, Prose

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• The alphabet was one thing when applied to clay or stone, and quite another when set down on light papyrus.

  Marshall McLuhan

  Light, Media, Clay

  Marshall McLuhan (1964). “Understanding media: the extensions of man”

  59 Copy quote

• We have to find the environments in which it will be possible to live with our new inventions.

  Marshall McLuhan

  New Inventions, Environment, Invention

  Marshall McLuhan, Quentin Fiore, Jerome Agel (1996). “The medium is the massage: an inventory of effects”, Hardwired

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• [Cameras] tend to turn people into things and the photograph extends and multiplies the human image to the proportions of mass-produced merchandise and, [in the age of photography] the world itself becomes a sort of museum of objects that have been encountered before in some other museum and to say that the camera cannot lie is merely to underline the multiple deceits that are now practiced in its name.

  Marshall McLuhan

  Photography, Lying, Museums

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• The media have substituted themselves for the older world.

  Marshall McLuhan

  Media, World

  Marshall McLuhan (1969). “Counter blast [by] Marshall McLuhan”

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• Medieval and ancient sensibility now dominates our time as acoustic and multisensory awareness displaces the merely visual.

  Marshall McLuhan

  Acoustics, Ancient, Awareness

  "Laws of Media: The New Science". p. 225. Book by Marshall McLuhan and Eric McLuhan, 1988.

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• Obsolescence never meant the end of anything, it's just the beginning.

  Marshall McLuhan

  Fashion, Ends, Obsolescence

  Marshall McLuhan (2010). “The Medium and the Light: Reflections on Religion and Media”, p.139, Wipf and Stock Publishers

  94 Copy quote

• New media are new archetypes, at first disguised as degradations of older media.

  Marshall McLuhan

  Media, Degradation, Firsts

  Arts in society, Volume 3, (p. 240), 1964.

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• The new media are not ways of relating to us the 'real' world; they are the real world and they reshape what remains of the old world at will.

  Marshall McLuhan

  Real, Media, World

  Marshall McLuhan (1969). “Counter blast [by] Marshall McLuhan”

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• The logos of creation, 'And God Said ...' formed the basis of Christian interpretation of the 'Book of Nature.

  Marshall McLuhan

  Christian, Book, Logos

  "Laws of Media: The New Science". Book by Marshall McLuhan, co-written with Eric McLuhan, p.217, 1988.

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• The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds.

  Marshall McLuhan

  Magic, Mind, Tunes

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• The visual power of the phonetic alphabet is the translate other languages into itself is part of its power to invade right hemisphere (oral) cultures.

  Marshall McLuhan

  Culture, Hemisphere, Alphabet

  "Laws of Media: The New Science". Book by Marshall McLuhan, co-written with Eric McLuhan, p.74, 1988.

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• There is no more great men; there is only great committees.

  Marshall McLuhan

  Men, Political, Politics

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• The method of our time is to use not a single but multiple models for exploration.

  Marshall McLuhan

  Use, Exploration, Method

  Marshall McLuhan, Quentin Fiore, Jerome Agel (1996). “The medium is the massage: an inventory of effects”, Hardwired

  8 Copy quote

• It is critical vision alone which can mitigate the unimpeded operation of the automatic.

  Marshall McLuhan

  Vision, Criticism, Operations

  7 Copy quote

• To say that a body or its gravitational field 'bends in space' in its vicinity is the discuss visual space in acoustic terms.

  Marshall McLuhan

  Space, Body, Fields

  "Laws of Media: The New Science". Book by Marshall McLuhan, co-written with Eric McLuhan, p. 40, 1988.

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• While Poe and the Symbolists were exploring the irrational in literature, Freud had begun to explore the resonant figure/ground double-plot of the conscious and unconscious.

  Marshall McLuhan

  Plot, Literature, Conscious

  "Laws of Media: The New Science". Book by Marshall McLuhan, co-written with Eric McLuhan, p. 52, 1988.

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• Positively, the effect of speeding up temporal sequence is to abolish time, much as the telegraph and cable abolished space. Of course, the photograph does both.

  Marshall McLuhan

  Space, Doe, Photograph

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• The present is always invisible because its environmental. No environment is perceptible, simply because it saturates the whole field of attention.

  Marshall McLuhan

  Environmental, Attention, Fields

  Mademoiselle: The Magazine For Smart Young Women, Volume 64 (p. 114), 1966.

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• Technologies themselves, regardless of content, produce a hemispheric bias in the users.

  Marshall McLuhan

  Technology, Produce, Bias

  "Laws of Media: The New Science". Book by Marshall McLuhan, co-written with Eric McLuhan, p.71, 1988.

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• Ads push the principle of noise all the way to the plateau of persuasion. They are quite in accord with the procedures of brainwashing.

  Marshall McLuhan

  Principles, Noise, Way

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• In big industry new ideas are invited to rear their heads so they can be clobbered at once. The idea department of a big firm is a sort of lab for isolating dangerous viruses.

  Marshall McLuhan

  Business, Ideas, Labs

  Marshall McLuhan (1964). “Understanding media: the extensions of man”

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• Metaphor has traditionally been regarded as the matrix and pattern of the figures of speech.

  Marshall McLuhan

  Speech, Patterns, Metaphor

  "Laws of Media: The New Science". p. 231. Book by Marshall McLuhan and Eric McLuhan, 1988.

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• New media may at first appear as mere codes of transmission for older achievement and established patterns of thought. But nobody could make the mistake of supposing that phonetic writing merely made it possible for the Greeks to set down in visual order what they had though and known before writing. In the same way printing made literature possible. It did not merely encode literature.

  Marshall McLuhan

  Mistake, Writing, Media

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• Sentimentality, like pornography, is fragmented emotion; a natural consequence of a high visual gradient in any culture.

  Marshall McLuhan

  Culture, Emotion, Natural

  "Through the Vanishing Point: Space in Poetry and Painting". Book by Marshall McLuhan and Harley Parker, January 1968.

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