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  • The task confronting contemporary man is to live with the hidden ground of his activities as familiarly as our literate predecessors lived with the figure minus ground.

    Marshall McLuhan
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    "Laws of Media: The New Science". Book by Marshall McLuhan, co-written with Eric McLuhan, p. 114, 1988.
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The task confronting contemporary man is to live with the hidden ground of his activities as familiarly as our literate predecessors lived with the figure minus ground. - Marshall McLuhan
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