I choose a lazy person to do a hard job. Because a lazy person will find an easy way to do it.
If you can't make it good, at least make it look good.
I believe that if you show people the problems and you show them the solutions they will be moved to act.
Be nice to nerds. Chances are you'll end up working for one.
Whether it's Google or Apple or free software, we've got some fantastic competitors and it keeps us on our toes.
People always fear change. People feared electricity when it was invented, didn't they?
Intellectual property has the shelf life of a banana.
Until we're educating every kid in a fantastic way, until every inner city is cleaned up, there is no shortage of things to do.
This is a fantastic time to be entering the business world, because business is going to change more in the next 10 years than it has in the last 50.
Great organizations demand a high level of commitment by the people involved.
About three million computers get sold every year in China, people don't pay for the software. Someday they will, though. And as long as they're going to steal it, we want them to steal ours. They'll get sort of addicted, and then we'll somehow figure out how to collect sometime in the next decade.
In this business, by the time you realize you're in trouble, it's too late to save yourself. Unless you're running scared all the time, you're gone.
At Microsoft there are lots of brilliant ideas but the image is that they all come from the top - I'm afraid that's not quite right.
We've got to put a lot of money into changing behavior.
If something's expensive to develop, and somebody's not going to get paid, it won't get developed. So you decide: Do you want software to be written, or not?
Make it just like a Mac.
Every day were saying, 'How can we keep this customer happy?' How can we get ahead in innovation by doing this, because if we don't, somebody else will.
We're responsible for the creation of the PC industry. The whole idea of compatible machines and lots of software - that's something we brought to computing. And so it's a responsibility for us to make sure that things like security don't get in the way of that dream.
Microsoft is not about greed. It's about innovation and fairness.
It's easier for our software to compete with Linux when there's piracy than when there's not.
There's only one trick in software, and that is using a piece of software that's already been written.
In three years, every product my company makes will be obsolete. The only question is whether we will make them obsolete or somebody else will.
Microsoft has had clear competitors in the past. It's a good thing we have museums to document that.
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