If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.
The opportunity of defeating the enemy is provided by the enemy himself.
If you are strong, appear weak. But if you are weak, appear strong.
It is more important to outhink your enemy, than to outfight him
In the midst of chaos, there is also opportunity.
Victory is reserved for those who are willing to pay its price.
Victory comes from finding opportunities in problems.
The supreme art of war is to subdue the enemy without fighting.
There is an intelligent way to eat a live frog - I just don't know what it is.
One need not destroy one's enemy. One need only destroy his willingness to engage.
If a battle can not be won do not fight it.
Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.
Those who are victorious plan effectively and change decisively. They are like a great river that maintains its course but adjusts its flow.
Great results, can be achieved with small forces.
To know your Enemy, you must become your Enemy.
Keep your friends close and your enemies even closer.
All warfare is based on deception. Therefore, when capable, feign incapacity; when active, inactivity. When near, make it appear that you are far away; when far away, that you are to lure him; feign disorder and strike him. When he concentrates, prepare against him; where he is strong, avoid him. Anger his general and confuse him. Pretend inferiority and encourage his arrogance.
Swift as the wind. Quiet as the forest. Conquer like the fire. Steady as the mountain
A leader leads by example not by force.
When the leader is morally weak and his discipline not strict, when his instructions and guidance are not enlightened, when there are no consistent rules, neighboring rulers will take advantage of this.
The greatest victory is that which requires no battle.
Convince your enemy that he will gain very little by attacking you; this will diminish his enthusiasm
All wars are won or lost before they are ever fought.
Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win.
In all history, there is no instance of a country having benefited from prolonged warfare. Only one who knows the disastrous effects of a long war can realize the supreme importance of rapidity in bringing it to a close.
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