Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.
If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.
Victory is reserved for those who are willing to pay its price.
Military tactics are like unto water; for water in its natural course runs away from high places and hastens downwards... Water shapes its course according to the nature of the ground over which it flows; the soldier works out his victory in relation to the foe whom he is facing. Therefore, just as water retains no constant shape, so in warfare there are no constant conditions. He who can modify his tactics in relation to his opponent and thereby succeed in winning, may be called a heaven-born captain.
What is essential in war is victory, not prolonged operations.
Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win.
Victory comes from finding opportunities in problems.
Know thy self, know thy enemy. A thousand battles, a thousand victories.
The greatest victory is that which requires no battle.
He who wishes to fight must first count the cost. When you engage in actual fighting, if victory is long in coming, then men's weapons will grow dull and their ardor will be dampened. If you lay siege to a town, you will exhaust your strength.
All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved.
The general who wins the battle makes many calculations in his temple before the battle is fought. The general who loses makes but few calculations beforehand.
So the important thing in a military operation is victory, not persistence.
In conflict, straightforward actions generally lead to engagement, surprising actions generally lead to victory.
Making no mistakes is what establishes the certainty of victory, for it means conquering an enemy that is already defeated.
So a military force has no constant formation, water has no constant shape: the ability to gain victory by changing and adapting according to the opponent is called genius.
Thus it is that in war the victorious strategist only seeks battle after the victory has been won, whereas he who is destined to defeat first fights and afterwards looks for victory.
If fighting is sure to result in victory, then you must fight, even though the ruler forbid it; if fighting will not result in victory, then you must not fight even at the ruler's bidding.
Thus we may know that there are five essentials for victory: He will win who knows when to fight and when not to fight. He will win who knows how to handle both superior and inferior forces. He will win whose army is animated by the same spirit throughout all its ranks. He will win who, prepared himself, waits to take the enemy unprepared. He will win who has military capacity and is not interfered with by the sovereign.
The general who wins a battle makes many calculations in his temple ere the battle is fought. The general who loses a battle makes but few calculations beforehand. Thus do many calculations lead to victory, and few calculations to defeat: how much more no calculation at all! It is by attention to this point that I can foresee who is likely to win or lose.
Invincibility lies in the defense; the possibility of victory in the attack.
Weak leadership can wreck the soundest strategy; forceful execution of even a poor plan can often bring victory.
To capture the enemy's entire army is better than to destroy it; to take intact a regiment, a company, or a squad is better than to destroy them. For to win one hundred victories in one hundred battles is not the supreme of excellence. To subdue the enemy without fighting is the supreme excellence.
When I have won a victory I do not repeat my tactics but respond to circumstances in an infinite variety of ways.
If you know yourself but not the enemy, for every victory gained you will also suffer a defeat.
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