Appear weak when you are strong, and strong when you are weak.
All warfare is based on deception. Therefore, when capable, feign incapacity; when active, inactivity. When near, make it appear that you are far away; when far away, that you are to lure him; feign disorder and strike him. When he concentrates, prepare against him; where he is strong, avoid him. Anger his general and confuse him. Pretend inferiority and encourage his arrogance.
A military operation involves deception. Even though you are competent, appear to be incompetent. Though effective, appear to be ineffective.
All war is based on deception.
All warfare is based on deception. Hence, when able to attack, we must seem unable; when using our forces, we must seem inactive; when we are near, we must make the enemy believe we are far away; when far away, we must make him believe we are near.
All warfare is based on deception. There is no place where espionage is not used. Offer the enemy bait to lure him.
All warfare is based on deception. If your enemy is superior, evade him. If angry, irritate him. If equally matched, fight and if not: split and re-evaluate.
All war is deception.
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