I will say that I'm going to take full credit for this. I knew Josh [Hutcherson] was going to be a star. One of the things you do, as a music video director, is spot talent. Th at's one of my things. I don't just do random people.
A lot of the content that goes directly to the internet, or is web-created content, is very hand-held video where you can watch this woman fall off the coffee table, or see a funny little gag, or is interview-style stuff, which is great. I love that. I consume it like crazy. But, this is designed to be reminiscent of what you would see during primetime, and reminiscent of what you would see in a movie theater, on any given weekend, and in that regard, it's brand new.
I have two different sides to my personality. I decided to give my fans what they want and who they are used to who is the person in all the videos and the person in 'Crazy in Love' who is Sasha Fierce. I have someone else takes over when its time for me to work and when I'm on stage.
Video store arguments really bother me. Let's say it's a slow night on campus so you decide to stay in and rent a movie. You're in the video store and finally pick one out and your friend says, 'Oh, don't get that, it was on TV last week.' I hate when people say that. Who cares? Is it on TV right now? No? Good, then let's rent it.
I used to do a lot of video analysis early on, but more for pleasure and looking at my own technique.
People want to watch whatever video they want to watch whenever they want to watch. If you provision your Internet infrastructure adequately, you can do that.
No matter what I do, I can't help but feel that I'm under a microscope. Some of it is completely silly, and some of it is meant to be hurtful. For example, a website accumulated all of my music videos to point out perceived Illuminati images. I loved that one. Of course, it was all ridiculous but funny.
On my YouTube channel, I put up 3-4 videos a week, and I spend a lot of money to maintain that content. When I travel, I travel with a videographer and a photographer no matter what.
The home videos aren't as good, but they are seeming to get better.
There is a video out now on how to please men. Here's tip number 1: Just show up!
Maybe we should always show pictures. Bin Laden, pictures of our wounded service people, pictures of maimed innocent civilians. We can only make decisions about war if we see what war actually is - and not as a video game where bodies quickly disappear leaving behind a shiny gold coin.
We can place a product, virtually any size, in almost any location. It really depends on what the program and the video in each individual episode provides in terms of a logical or contextual background.
Growing up, it was always, 'If you buy kosher meat, they're killed humanely.' But I've seen so many horrible videos. What we thought was humane 100 years ago is not humane anymore. The ways animals suffer, I just couldn't be a part of it anymore.
Video games don't make people go nuts. I played Super Mario forever. Not once hopping on a turtle or smash my head through a brick ceiling.
This world is bullshit. And just because I appear in music video wherein I am in my underwear, and make young women feel not good enough so that they become anorxeic; and okay, maybe because of that I became popular more quickly than other singers who are, I don't know, maybe more talented or better songwriters. That doesn't matter because, and... um... my boyfriend is a magician, and he can pull a quarter out of your ear and say things like 'We have not met before have we?' Go with yourself.
If you want to do anything, you got to go do it. Perform a lot, write a lot, make yourself better. Use the Internet, make videos, create content.
When we were on the bus doing the Mr. Show Hooray for America Tour there was a lot of laughter and a lot of pot smoking and a lot of speed metal listening and video game playing. Of course that was all Brian Posehn.
I think the best music videos are the ones that have nothing to do with the song. Those are all my favorites.
Personally, I really enjoy sci-fi. I watch it, I read comic books, and I play video games. I love this kind of world, so too be able to work in it is a dream. I enjoy it.
When I get to tell a story through music videos or TV, it's all about finding the story that I want to tell, so I'm definitely open to acting roles, it just depends on the story.
You make a horror film that's not very good. You'd be joining a long line, in a long video aisle, of stuff that doesn't work.
I just hate digital. Looks ugly. Even if you were to shoot this anamorphic, which looks great, I just don't like it, it feels like video.
One of the reasons why Resident Evil is a very successful video game franchise, much more so than a lot of others that have fallen by the wayside, is that they have constantly evolved.
The other video game adaptation I did was Mortal Kombat, and I did that because I loved playing the games in the arcade. I play all of the Resident Evil games because I'm very much immersed in that world.
I remember watching Swan Lake and everybody looking exactly the same, but being able to relate because they were the only company I had ever seen even on video that had Asian dancers. The Asian community in Hawaii is actually almost as dominant as the Caucasian community. I thought "I can relate to that company because they look like people that I see every day." They weren't all little stick-thin Russian ballerinas.
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