The single most important thing to remember about any enterprise is that there are no results inside its walls. The result of a business is a satisfied customer.
Courteous treatment will make a customer a walking advertisement.
If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.
Customer service shouldn't just be A department, it should be the entire company.
Customer service is the new marketing.
Kind words can be short and easy to speak, but their echoes are truly endless.
To give real service you must add something which cannot be bought or measured with money, and that is sincerity and integrity.
Being on par in terms of price and quality only gets you into the game. Service wins the game.
Spend a lot of time talking to customers face to face. You'd be amazed how many companies don't listen to their customers.
A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets.
Every contact we have with a customer influences whether or not they'll come back. We have to be great every time or we'll lose them.
It's much harder to provide a great customer service than I would have ever realised. It's much more art than science in some of these other areas and not just about the facts but about how you are conveying them.
Revolve your world around the customer and more customers will revolve around you.
Right or wrong, the customer is always right.
The longer you wait, the harder it is to provide outstanding customer service.
Excellent firms don't believe in excellence - only in constant improvement and constant change.
We don't want to push our ideas on to customers, we simply want to make what they want.
Every great business is built on friendship.
The single most important thing is to make people happy. If you are making people happy, as a side effect, they will be happy to open up their wallets and pay you.
Customer complaints are the schoolbooks from which we learn.
A little experience often upsets a lot of theory.
Every day were saying, 'How can we keep this customer happy?' How can we get ahead in innovation by doing this, because if we don't, somebody else will.
Your most unhappy customers are your greatest source of learning.
Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves
If you don't genuinely like your customers, chances are they won't buy.
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