Consumers are taking ownership of brands, and their referral power is priceless.
We resist mindlessness of any kind. Again, drugs, like television, are fine for other people. The more enslaved they are, the easier it is for us, as long as they stay out of our way. Whether it’s through religiously-imposed ignorance, spectator sports, crack, pot, coke, heroin—or the consumer insecurities imposed by the almighty Tube—it’s fine with us as long as it keeps sheep more docile and easily contained. That doesn’t mean we have to subject ourselves to it. Military generals don’t step out on the missile range and volunteer as targets for the latest prototype weapons
Metaphor isn't just a fancy turn of speech. It shapes our thoughts and feelings, reaches out to grasp new experience, and even binds our five disparate senses. James Geary's fascinating and utterly readable I is an Other brings the news on metaphor from literature and economics, from neuroscience and politics, illuminating topics from consumer behavior to autism spectrum disorders to the evolution of language. As a writer, as a teacher, and as someone just plain fascinated by how our minds work, I've been waiting years for exactly this book.
What has really changed in the industry is the consumer. The 'he' is now a 'she,'
The entire world economy rests on the consumer; if he ever stops spending money he doesn't have on things he doesn't need -- we're done for.
The less the consumer knows about what's happening before the meat hits the plate, the better.
One of the trends we're seeing in food and agriculture is more and more consumers wanting to know things about their food and where and how it's grown and what's in it.
The riches of the rich are not the cause of the poverty of anybody; the process that makes some people rich is, on the contrary, the corollary of the process that improves many peoples want satisfaction. The entrepreneurs, the capitalists and the technologists prosper as far as they succeed in best supplying the consumers.
Piracy often reflects market failures on the part of producers rather than moral failures on the part of consumers.
Eating is an agricultural act. Eating ends the annual drama of the food economy that begins with planting and birth. Most eaters, however, are no longer aware that this is true. They think of food as an agricultural product, perhaps, but they do not think of themselves as participants in agriculture. They think of themselves as 'consumers.'
The guerrilla is obsessed with benefits. Whenever offering a product or service, she focuses on how it will benefit the consumer and builds everything—the product, the delivery, the marketing—around that benefit.
The real bosses, in the capitalist system of market economy, are the consumers.
New product and new types of service are generated, not by asking the consumer, but by knowledge, imagination, innovation, risk, trial and error on the part of the producer, backed by enough capital to develop the product or service and to stay in business during the learn months of introduction.
Stated in the simplest terms, the recognized solution to the problem of foodborne illness is a comprehensive prevention strategy that involves all participants in the food system, domestic and foreign, doing their part to minimize the likelihood of harmful contamination. And that is the strategy mandated by FSMA. It is not a strategy that assumes we can achieve a zero-risk food supply, but it is a strategy grounded in the conviction that we can better protect consumers and the economic vigor of the food system if everyone involved implements reasonably available measures to reduce risk.
Denunciations of the manipulativeness of advertisers can unfortunately all too easily be turned on their heads into denunciations of the gullibility of consumers. Both are forms of scapegoating, neither accomplishes anything.
Facts are irrelevant. What matters is what the consumer believes.
Locally produced foods - defined as those harvested within a 100-mile radius of one's home - have a lesser impact on the environment because of the decreased need for transportation from source to consumer.
Never write an advertisement which you wouldn't want your own family to read. You wouldn't tell lies to your own wife. Don't tell them to mine. Do as you would be done by.
Those who wish to control their own lives and move beyond existence as mere clients and consumers - those people ride a bike.
Unless we change direction, models show that the profit of the entire consumer goods sector could be wiped out by 2050.
The ever-mounting glut of waste materials is characteristic by-product of modern consumer society. It might even be argued that capitalism's continual need to find of generate markets means that disposibility and waste have become the spine of the system. To consume means, literally, to destroy or expend, and in the garbage crisis we confront the underlying truth of a society in which enormous productive capacities and market forces have harnessed human needs and desires, without regard to the long or even short-term future of life on the planet.
Liberals think their campaign against Wal-Mart is a way of introducing the subject of class into America's political argument, and they are more correct than they understand. Their campaign is liberalism as condescension. It is a philosophic repugnance toward markets, because consumer sovereignty results in the masses making messes. Liberals, aghast, see the choices Americans make with their dollars and their ballots and announce - yes, announce - that Americans are sorely in need of more supervision by... liberals.
Good design is thorough down to the last detail - Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the consumer.
The answer is the disruptive innovator, an outsider, who creates a product or service for the non-existing consumer in a non-existing market for almost no profit.
Clearly in the eyes of the consumer; the brand has not been diluted, but we must guard against that happening at all costs.
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