Consumers Quotes - Page 16

• The last thing the consumer index wants men and women to do is to figure out how to love one another: The $1.5 trillion retail-sales industry depends on sexual estrangement between men and women, and is fueled by sexual dissatisfaction. Ads do not sell sex--that would be counterproductive, if it meant that heterosexual women and men turned to one another and were gratified. What they sell is sexual discontent.

  Naomi Wolf

  Sex, Men, Would Be

  Naomi Wolf (1990). “The Beauty Myth”, Vintage

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• A brand is something that has a clear-cut identity among consumers, which a company creates by sending out a clear, consistent message over a period of years until it achieves a critical mass of marketing.

  Phil Knight

  Cutting, Knights, Years

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• We used to think that everything started in the lab. Now we realize that everything spins off the consumer.

  Phil Knight

  Thinking, Knights, Labs

  "High-Performance Marketing: An Interview with Nike’s Phil Knight". Interview with Geraldine E. Willigan, hbr.org. July-August 1992.

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• Brand-image campaigns establish contact with the subconscious of the consumer below the word level. They do this with visual symbols instead of words, Mr. Martineau says, because the visual symbols are far more significant. They communicate faster. They are more direct. There is no work, no mental effort. Their sole purpose is to create images and moods.

  Rosser Reeves

  Effort, Purpose, Levels

  "Reality In Advertising".

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• The fact that global savers accommodate U.S. consumers by keeping U.S. interest rates lower than they otherwise would be and the dollar stronger than it otherwise would be is simply a manifestation of America's comparative advantage at supplying wealth storage facilities.

  John H. Makin

  America, Balance, Stronger

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• Without my airplane I am an ordinary man, and a useless one - a trainer without a horse, a sculptor without marble, a priest without a god. Without an airplane I am a lonely consumer of hamburgers.

  Richard Bach

  Lonely, Horse, Airplane

  Richard Bach (2003). “Flying: The Aviation Trilogy”, p.24, Simon and Schuster

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• On the free market, everyone earns according to his productive value in satisfying consumer desires. Under statist distribution, everyone earns in proportion to the amount he can plunder from the producers.

  Murray Rothbard

  Desire, Anarchy, Plunder

  Murray N. Rothbard (2004). “Man, Economy, and State with Power and Market, Scholar's Edition”, p.1363, Ludwig von Mises Institute

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• Ideally, nothing should be embraced by a consumer firmly, nothing should command a commitment till death do us part, no needs should be seen as fully satisfied, no desires considered ultimate. There ought to be a proviso 'until further notice' attached to any oath of loyalty and any commitment. It is but the volatility, the in-built temporality of all engagements that truly counts; it counts more than the commitment itself, which is anyway not allowed to outlast the time necessary for consuming the object of desire (or, rather, the time sufficient for the desirability of that object to wane).

  Zygmunt Bauman

  Loyalty, Commitment, Desire

  Zygmunt Bauman (2013). “Globalization: The Human Consequences”, p.56, John Wiley & Sons

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• What is assumed to be the materialisation of the inner truth of the self is in fact an idealisation of the material - objectified - traces of consumer choices.

  Zygmunt Bauman

  Self, Choices, Facts

  Alessandro Balducci, Zygmunt Bauman, Gianluca Bocchi, Paolo Caputo, Mauro Ceruti (2012). “Architettura e Politica. Architecture and politics: italian/english text”, p.87, Gangemi Editore spa

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• Partnerships are increasingly seen through the prism of promises and expectations, and as a kind of product for consumers: satisfaction on the spot, and if not fully satisfied, return the product to the shop or replace it with a new and improved one! You don't, after all, stick to your car, or computer, or iPod, when better ones appear.

  Zygmunt Bauman

  Ipods, Car, Expectations

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• You don't drive an economy by consuming - the consumer is not the engine, the consumer is the caboose.

  Peter Schiff

  Economy, Consuming, Engines

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• We're supposed to show people how the world is, to give them the tools they need to make good decisions as citizens or consumers. Depending on what your values are - the environment, your health, animal welfare - the answers are going to be different for every person.

  Michael Pollan

  Animal, People, Giving

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• I also think that if you want to put a price on carbon, why not just do it with a simple tax? Why not ask motorists to pay more, why not ask electricity consumers to pay more and then at the end of the year you can take your invoices to the tax office and get a rebate of the carbon tax you've paid

  Tony Abbott

  Simple, Thinking, Years

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• For every grand and finely worded statement by the CEO, the brand is also defined by derisory consumer comments overheard in a hallway, or in a chat room on the Internet. Brands are sponges for content, for images, for fleeting feelings. They become psychological concepts held in the minds of the public, where they may stay forever. As such you can’t entirely control a brand. At best you can only guide and influence it.

  Scott Bedbury

  Forever, Feelings, Mind

  Scott Bedbury, Stephen Fenichell (2003). “A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century”, p.39, Penguin

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• The balance of power is shifting toward consumers and away from companies The right way to respond to this if you are a company is to put the vast majority of your energy, attention and dollars into building a great product or service and put a smaller amount into shouting about it, marketing it.

  Jeff Bezos

  Marketing, Balance, Energy

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• How can you put out a meaningful drama when every fifteen minutes proceedings are interrupted by twelve dancing rabbits with toilet paper? No dramatic art form should be dictated and controlled by men whose training and instincts are cut of an entirely different cloth. The fact remains that these gentlemen sell consumer goods, not an art form.

  Rod Serling

  Meaningful, Art, Drama

  "American Masters (Rod Serling: Submitted for Your Approval)". TV Series, November 29, 1995.

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• It is eminently possible to have a market-based economy that requires no such brutality and demands no such ideological purity. A free market in consumer products can coexist with free public health care, with public schools, with a large segment of the economy -- like a national oil company -- held in state hands. It's equally possible to require corporations to pay decent wages, to respect the right of workers to form unions, and for governments to tax and redistribute wealth so that the sharp inequalities that mark the corporatist state are reduced. Markets need not be fundamentalist.

  Naomi Klein

  School, Hands, Oil

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• The theory of economic shock therapy relies in part on the roleof expectations on feeding an inflationary process. Reining in inflation requires not only changing monetary policy but also changing the behavior of consumers, employers and workers. The role of a sudden, jarring policy shift is that it quickly alters expectations, signaling to the public that the rules of the game have changed dramatically - prices will not keep rising, nor will wages.

  Naomi Klein

  Games, Expectations, Roles

  "The Shock Doctrine: The Rise of Disaster Capitalism". Book by Naomi Klein, 2007.

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• If, as I suspect, the American consumer now enters a sustained slowdown, there will be unmistakable reverberations on U.S.-centric export flows in many major regions of the world.

  Stephen S. Roach

  World, Flow, Reverberation

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• We remain unconvinced that consumer appetite for mobile TV services exists outside of niche segments.

  Phil Taylor

  Tvs, Niche, Appetite

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• I had to watch government fail for 25 years doing consumer reporting before I really saw it because intuitively, the reaction is problem, bring government and government will make it better.

  John Stossel

  Government, Years, Watches

  "John Stossel Breaks Down the Government-Fear Combination". "Glenn Beck", www.foxnews.com. January 23, 2009.

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• I saw how the regulation I called for made things worse, didn't help consumers and simple competition was better. And I started praising business and occasionally criticizing regulation.

  John Stossel

  Simple, Competition, Regulation

  "John Stossel Scorched by The New York Times". "The O'Reilly Factor", www.foxnews.com. November 4, 2009.

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• The argument now that the spread of pop culture and consumer goods around the world represents the triumph of Western civilization trivializes Western culture. The essence of Western civilization is the Magna Carta, not the Magna Mac. The fact that non-Westerners may bite into the latter has no implications for their accepting the former.

  Samuel P. Huntington

  Essence, Civilization, Culture

  Samuel P. Huntington (1997). “The Clash of Civilizations and the Remaking of World Order”, p.58, Penguin Books India

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• I think if there was an ISP tax of some sort, we can say to the consumer, 'All music is now available and able to be downloaded and put in your car and put in your iPod and put up your a-- if you want and it's $5 on your cable bill.'

  Trent Reznor

  Thinking, Ipods, Car

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• I think 2012 is the year when consumers all around the world start saying no to feature phones and start saying yes to smartphones.

  Marc Andreessen

  Thinking, Phones, Years

  "Marc Andreessen: Predictions for 2012 (and beyond)". Interview with Paul Sloan, www.cnet.com. December 19, 2011.

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