Consumers Quotes - Page 11

• One way to sell a consumer something in the future is simply to get his or her permission in advance.

  Seth Godin

  Marketing, Way, Permission

  Seth Godin (2012). “Permission Marketing: Turning Strangers Into Friends And Friends Into Customers”, p.14, Simon and Schuster

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• What we really need is a mindset shift that will make us relevant to todays consumers, a mindset shift from telling to selling to building relationships.

  Jim Stengel

  Marketing, Needs, Today

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• Consumers don't think how they feel. They don't say what they think and they don't do what they say.

  David Ogilvy

  Thinking, Emotion, Advertising

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• The historic role of the consumer has been nothing more than a giant maw at the end of the mass media's long conveyer belt, the all-absorbing Yin to the mass media's all-producing Yang....In the age of the internet, no one is a passive consumer anymore because everyone is a media outlet.

  Clay Shirky

  Technology, Media, Long

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• If old consumers were assumed to be passive, then new consumers are active. If old consumers were predictable and stayed where you told them, then new consumers are migratory, showing a declining loyalty to networks or media. If old consumers were isolated individuals, then new consumers are more socially connected. If the work of media consumers was once silent and invisible, then new consumers are now noisy and public.

  Henry Jenkins

  Loyalty, Technology, Media

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• Although we've used the concept brand communities a couple of times, it's important to reiterate that communities aren't created, they are courted. Most brands will need to court a range of different communities and travel across pools, webs, and hubs if they want to reach the full range of desired consumers.

  Henry Jenkins

  Couple, Technology, Community

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• You can define advertising as the science of creating and placing media that interrupts the consumer and then gets him or her to take some action.

  Seth Godin

  Technology, Media, Creating

  Seth Godin (2012). “Permission Marketing: Turning Strangers Into Friends And Friends Into Customers”, p.28, Simon and Schuster

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• What censorship accomplishes, creating an unreal and hypocritical mythology, fomenting an attraction for forbidden fruit, inhibiting the creative minds among us and fostering an illicit trade. Above all, it curtails the right of the individual, be he creator or consumer, to satisfy his intellect and his interest without harm. In our law-rooted society, we are not the keeper of our brother's morals - only of his rights.

  Judith Crist

  Brother, Creating, Rights

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• When we call a capitalist society a consumers democracy we mean that the power to dispose of the means of production, which belongs to the entrepreneurs and capitalists, can only be acquired by means of the consumers ballot, held daily in the marketplace.

  Ludwig von Mises

  Mean, Entrepreneur, Liberty

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• The direction of all economic affairs is in the market society a task of the entrepreneurs. Theirs is the control of production. They are at the helm and steer the ship. A superficial observer would believe that they are supreme. But they are not. They are bound to obey unconditionally the captain's orders.

  Ludwig von Mises

  Believe, Order, People

  "Human Action".

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• The common man is the sovereign consumer whose buying or abstention from buying ultimately determines what should be produced and in what quantity and quality.

  Ludwig von Mises

  Men, Liberty, Quality

  Ludwig Von Mises (1978). “Anti-Capitalistic Mentality, The”, p.1, Ludwig von Mises Institute

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• The real bosses in the capitalist system of market economy are the consumers. They by their buying and by their abstention from buying decide who should own the capital and run the plants. They determine what should be produced and in what quantity and quality. Their attitudes result either in profit or in loss for the enterpriser. They make poor men rich and rich men poor. They are no easy bosses.

  Ludwig von Mises

  Running, Attitude, Real

  Ludwig Von Mises (1944). “Bureaucracy”

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• Cigarette companies market heavily to young people. They need young customers because their product kills the older ones. It is the only product that, if used as intended, kills the consumer.

  George Carlin

  Funny, Humorous, People

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• Why are guns the only unregulated consumer products in America? We regulate toy guns and teddy bears, but we do not regulate a product that kills 4,600 children a year.

  Marian Wright Edelman

  Children, Gun, Years

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• I feel more confident than ever that the power to save the planet rests with the individual consumer.

  Denis Hayes

  Environmental, Economy, Individual

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• Wealth comes from successful individual efforts to please one's fellow man ... that's what competition is all about: "outpleasing" your competitors to win over the consumers.

  Walter E. Williams

  Successful, Winning, Men

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• The dramatic threat of ecological breakdown is teaching us the extent to which greed and selfishness are contrary to the order of creation. ...A given culture reveals its understanding of life through the choices it makes in production and consumption... a great deal of educational and cultural work is urgently needed, including the education of consumers in the responsible use of their power of choice.

  Pope John Paul II

  Educational, Teaching, Order

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• You don't have to buy from anyone. You don't have to work at any particular job. You don't have to participate in any given relationship. You can choose.

  Harry Browne

  Jobs, Choices, Decision

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• It is time for a sustainable energy policy which puts consumers, the environment, human health, and peace first.

  Dennis Kucinich

  Time, Sustainable Energy, Firsts

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• Under my plan of a cap and trade system, electricity rates would necessarily skyrocket… Because I’m capping greenhouse gasses, coal power plants, natural gas…you name it…whatever the plants were, whatever the industry was, they would have to retro-fit their operations. That will cost money…they will pass that money on to the consumers.

  Barack Obama

  Names, Energy, Cost

  "Obama: Energy Prices Will Skyrocket Under My Cap and Trade Plan". www.newsbusters.org. November 2, 2008.

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• A cap and trade bill will likely increase the costs of electricity. . . . These costs will be passed on to the consumers. But the issue is, how does it actually...how do we interact in terms with the rest of the world? If other countries don't impose a cost on carbon, then we would be at a disadvantage. . . . We should look at considering duties that would offset that cost.

  Steven Chu

  Country, Issues, Energy

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• Look, any cut in greenhouse gases is going to be expensive for American consumers, who are in no mood to bear additional costs.

  Robert Reich

  Cutting, Energy, Looks

  "Is U.S. doing enough for climate? Listen to this story". Interview with Steve Chiotakis, www.marketplace.org. October 16, 2009.

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• ...if we all turned down the thermostat in our house by just one degree, we would save over £650 million worth of energy and nearly nine million tonnes of carbon emissions every year. That would be the equivalent of taking three million cars off our roads...we can bring about a Green Consumer Revolution in this country to improve our lives, enrich our economy and protect our environment.

  David Cameron

  Country, Years, Carbon Emissions

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• We've got a portfolio of companies that range all the way from hotels to television stations and cable TV companies, oil and gas, consumer products, and industrial products. If there's anything that I want to know more about, I have the opportunity. It's right in our portfolio. I can spend time at the factory or with the manangement and learn as much as I want. You can't get bored doing that.

  Henry Kravis

  Opportunity, Oil, Bored

  "Avatar of American Finance". The Academy of Achievement Interview, www.achievement.org. February 12, 1991.

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• The fact is that, under a capitalistic system, the ultimate bosses are the consumers. The sovereign is not the state, it is the people.

  Ludwig von Mises

  People, Boss, Facts

  Ludwig Von Mises (2006). “Economic Policy: Thoughts for Today and Tomorrow”, p.21, Ludwig von Mises Institute

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