Let's hope brands recognize that the true power of this technology is not its reach but its ability to communicate substance that adds meaning to our lives. Otherwise, brands will be investing in technology that consumers simply won't buy.
The most potentially transformative impact of social media is its ability to encourage brands to marry profit and purpose. The reason brands participate is that such outreach earns those companies social currency enabling them to start or participate in conversations that connect them to consumers in meaningful ways.
The social business marketplace is effectively forcing brands to engage with consumers on the basis of something that is meaningful to them. More often than not, this takes the form of some core value that finds expression in a non-profit cause.
There's an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns, the challenge becomes what to do next?
What is sure is that technological change is accelerating in all directions and, like children playing in a fountain, consumers are reveling in the experience.
When a positive exchange between a brand and customers becomes quantifiable metrics, it encourages brand to provide better service, customer service to do a better job, and consumers to actively show their gratitude.
Like manchurian candidates, we have been made into manchurian consumers, who subconsciously buy when we are triggered by our brand masters.
We believe we are the consumers, but we are the consumed.
I'm caught up probably just as much in the consumer culture as the next person.
Regardless of how it's done, transaction costs will continue to plummet as computers get more powerful. Low transaction costs are a wonderful thing if you're in the transaction business. They're wonderful for consumers too, making it cheaper and easier to buy things and creating new things to buy.
During difficult economic times, consumers gravitate toward the brands they know, the brands they love and trust.
The success of any user generated content-related project should be judged in the long term. Try not to use it as a one-off campaign activation idea. Think of it instead as the beginning or continuation of an ongoing dialogue with your consumers.
At the tail end of the great global boom, their old richer consumers are behaving more like new poorer ones, also increasingly concerned about cost, quality, and safety.
Capitalism means free enterprise, sovereignty of the consumers in economic matters, and sovereignty of the voters in political matters. Socialism means full government control of every sphere of the individuals life and the unrestricted supremacy of the government in its capacity as central board of production management.
The key to longevity is to keep doing what you do better than anyone else. We work real hard at that. It's about getting your message out to the consumer. It's about getting their trust, but also getting them excited, again and again. My clothes.. the clothes we make for the runway.. aren't concepts. They go into stores. Our stores. Thankfully, we have lots of them.
All that remains to the mother in modern consumer society is the role of scapegoat; psychoanalysis uses huge amounts of money and time to persuade analysis and to foist their problems on to the absent mother, who has no opportunity to utter a word in her own defence. Hostility to the mother in our societies is an index of mental health.
This crisis is not just a crisis. Consumers are understanding for the first time that [their] degree of personal happiness doesn't rise past a certain earnings threshold.
It is a fact that, in the West, we live in a capitalist society, but that does not mean that we cannot be guided by the idea of a social conscience in our work. Yes, fashion design requires consumers to consume, but we can do our bit for society by running our companies in a socially responsible way, and by creating products that promote respect for social and environmental issues. There is also the possibility for power and influence to be a force for change.
All it takes is to pick up that one piece of trash you pass everyday on your way to work. Or to turn the water faucet off when you're brushing your teeth from afar. Or to compost. Or to buy 100 percent post-consumer recycled paper. Or to utilize vintage stores and secondhand markets. Or to fully devote yourself to only buying vegetables from local sources. It is remarkably easy to incorporate sustainable choices into our everyday, busy lives.
Getting service right is more than just a nice to do; it's a must do. American consumers are willing to spend more with companies that provide outstanding service - ultimately, great service can drive sales and customer loyalty.
It is good to have money and the things that money can buy, but it's good too, to check up once in a while and make sure you haven't lost the things money can't buy.
The black man in North America was economically sick and that was evident in one simple fact: as a consumer, he got less than his share, and as a producer gave least. The black American today shows us the perfect parasite image - the black tick under the delusion that he is progressing because he rides on the udder of the fat, three-stomached cow that is white America.
It is one of the primary motives of modern art that it wants to abolish the distance which the viewer, the consumer, the audience maintain vis-a-vis a work of art. There is no doubt that the leaders of the creative artists of the last 50 years concentrated their efforts mainly on eliminating that distance.
If we go on using the Earth uncaringly and without replenishing it, then we are just greedy consumers.
A cigarette is the only consumer product which when used as directed kills its consumer.
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