Your culture is your brand.
Businesses often forget about the culture, and ultimately, they suffer for it because you can't deliver good service from unhappy employees.
Money alone isn't enough to bring happiness... happiness is when you're actually truly ok with losing everything you have.
Your personal core values define who you are, and a company's core values ultimately define the company's character and brand. For individuals, character is destiny. For organizations, culture is destiny.
For individuals, character is destiny. For organizations, culture is destiny.
We decided that if we get the culture right, most of the stuff, like building a brand around delivering the very best customer service, will just take care of itself.
The brand is just a lagging indicator of a company's culture.
Ask yourself: would you be comfortable printing everything your employees, customers & partners have to say about your culture?
I thought about how easily we are all brainwashed by our society and culture to stop thinking and just assume by default that more money equals more success and more happiness, when ultimately happiness is really just about enjoying life.
Get the culture right, and everything else just falls into place.
What’s the best way to build a brand for the long term? In a word: culture.
I think maybe 50 years ago people and businesses felt like they had to choose between maximizing profits and making customers happy or making employees happy, and I think we're actually living in a special time where everyone's hyperconnected, whether through Twitter or blogs and so on. Information travels so quickly that it's actually possible to have it all, to make customers happy through customer service, to make employees happy through strong company cultures, and have that actually drive growth and profits.
Your brand is your culture.
Our belief is that if you get the culture right, most of the other stuff, like great customer service, or building a great long-term brand or empowering passionate employees and customers, will happen on its own.
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