There's a big difference between motivation and inspiration: Inspire through values and motivation takes care of itself.
Your personal core values define who you are, and a company's core values ultimately define the company's character and brand. For individuals, character is destiny. For organizations, culture is destiny.
Twitter is like hugging. Just because it's hard to measure the return on investment doesn't mean there isn't value there.
At Zappos, one of our core values is to Pursue Growth and Learning. In the lobby of our headquarters, we have a giving library where we give away books to employees and visitors that we think will help with their growth, both personally and professionally. I can't wait to add The Compound Effect to our library.
Just figure out what your personal values are then just make those the corporate values.
I think the most important thing is just if you hire people whose personal values match the corporate core values - and not just the stated ones.
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