I never wanted to be a businessman, I just wanted to change the world
With all my employees, I listen to them, trust in them, believe in them, respect them and let them have a go! I never believe I know better than they do and have been fortunate over the years to build up a very strong management team whom I can trust and take advice from.
Your brand name is only as good as your reputation
Our model is to develop each business separately with its own shareholder and management - this way we can concentrate on the job in hand, rather than be part of some enormous and faceless conglomerate.
Business is the force of change. Business is essential to solving the climate crisis, because this is what business is best at: innovating, changing, addressing risks, searching for opportunities. There is no more vital task
Having colleagues nearby, whether at the beach or in a crypt, means the ideas are always flowing
A generation ago, the image was that you had to trample everyone else down to succeed; but I don't believe that makes good business sense.
We spend most of our lives working. So why do so few people have a good time doing it?
For a successful entrepreneur it can mean extreme wealth. But with extreme wealth comes extreme responsibility.
The amount of time people waste dwelling on failures rather than putting that energy into another project, always amazes me
I have had fun running all of the Virgin businesses, so I never see a setback as a bad experience; it is just a learning curve.
Good people have always been at the heart of the Virgin business, and that's largely because we have tried to keep our business small, and our management teams tight-knit. I feel that small, compact companies, are better run. That is partly because people feel more connected in small companies.
I believe a great company, whether improving a sector or creating a new one, needs to have an excellent product or service at its core; needs strong management to execute the plan and a good brand to give it the edge over its competitors. Providing quality service, combined with value for money and in an innovative way ensures you offer real value - and finally to be responsible to society and the planet.
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