Your brand or your name is simply your reputation, you have to fight in life to protect that as it means everything. Nothing is more important.
Whether we're fighting climate change or going to space, everything is moved forward by computers, and we don't have enough people who can code
I suspect in most companies, the public relations person is down at No. 20 in the pecking order. But here, he is fighting incredibly important battles. If a negative story starts running away with itself in the press and is not dealt with fast, it can badly damage the brand, and so we put enormous weight on our PR people.
Avoid litigations. They are expensive and consume loads of time but if you have got a good case and a better chance of winning; then fight it out.
Making money never was my incentive. I just want to fight big companies.
I think in life the key thing is just to fight really hard to make sure something survives. If it looks like you've done everything you can to avoid failure, just move forward, move on and learn from it.
Whether we're fighting climate change or going to space, everything is moved forward by computers, and we don't have enough people who can code. Teaching young people to code early on can help build skills and confidence and energize the classroom with learning-by-doing opportunities. I learned how to fly a hot air balloon when I was 30,000 feet up and my life was in the balance: you can learn skills at any age but why wait when we can teach everyone to code now!
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