One of the great ironies of the social media era is that some of the least social people in the world created it.
Facebook Fan Pages are email newsletters with smaller pictures.
Too many brands treat social media as a one way, broadcast channel, rather than a two-way dialogue through which emotional storytelling can be transferred.
The most impactful way consumers can assert their power is to become mindful shoppers, giving their dollars only to socially responsible companies. In today’s world of social media and smart phones, this is easy to do.
The new dynamics between brands and consumers, driven by social media, are proving to be a powerful impetus for change.
There is a fundamental shift that social media necessitates in business today - the need to transition from 'Me First' to 'We First' thinking.
The internet creates more of an appetite for media - it doesn't replace physical books, radio or TV.
95% of millennials say their friends are the most credible source of product information.
By providing memorable social media customer service, companies not only create deeper connections with consumers, but they glean valuable insights on how to improve their products or services.
Everything ultimately comes down to trust.
Social media is a performance like any other form of entertainment, and acknowledging that is important.
The most successful social media experiments-whether spearheaded by one person, a group of individuals, a company, or an institution-invite you in, treat you as a friend, and make you feel at home. Look around, they say, and tell us how we can make things better; get to know us. Get involved and tell us what you think.
A lot of people say, "Ah, Rush, don't read the comments. You can't. This is loony..." You can't ignore this stuff. These people vote, and they are huge in number, and every social media app you can find from Twitter to Facebook, to LinkedIn, whatever the hell it is, they dominate.
Without a specific reason for the consumer to behave, without a reward or benefit, the overwhelmed consumer will refuse.
No more Internet. No more social media, no more scrolling through litanies of dreams and nervous hopes and photographs of lunches, cries for help and expressions of contentment and relationship-status updates with heart icons whole or broken, plans to meet up later, pleas, complaints, desires, pictures of babies dressed as bears or peppers for Halloween. No more reading and commenting on the lives of others, and in so doing, feeling slightly less alone in the room. No more avatars.
It's fine to have social media that connects us with old friends, but we need tools that help us discover new people as well.
Social media is its own sort of thing: Twitter and Facebook have changed the way everyone perceives everything.
It's not that the (social media) tools themselves inspire trust and collaboration. We use them as a medium to connect, and thus generate trust and enthusiasm.
Social media presents an opportunity for business people to connect and know each other prior to a phone call or email taking place.
While I was still going to embrace social media, I knew I had to do things that nobody else was doing. I decided I had to meet as many people as I could - face to face. While most artists would email galleries, I would show up in the lobby. Instead of liking an art show or exhibition, I would go there and meet everyone. And while most would send a magazine a press kit, I go and meet the editor. This notion of face to face contact became my mantra.
Human relationships used to be easy: you had friends, boy- or girlfriends, parents, children, and landlords. Now, thanks to social media, it's all gone sideways.
Celebrities have more influence to be able to reach out to people, but people are becoming famous on Facebook and social media every day.
The incredible brand awareness and bottom-line profits achievable through social media marketing require hustle, heart, sincerity, constant engagement, long-term commitment, and most of all, artful and strategic storytelling.
I think Facebook, Twitter and YouTube are the cornerstones of any social media strategy.
Without question, CEOs, executives and employees in companies in the United States and around the world have rallied to face the challenge of a social media marketplace.
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