How dare you settle for less when the world has made it so easy for you to be remarkable?
Legendary service is one of the criteria that sets one company apart from its competitors. It's the mark of a truly authentic company - you just can't fake caring!
To utilize social media tools effectively and properly, you must absolutely generate spontaneous communications in direct response to what others are saying or to what is happening in that moment. Be yourself. Be conversational. Be engaged.
The difference between PR and social media is that PR is about positioning, and social media is about becoming, being and improving.
People align with movements they can believe in, and it is the human, intellectual, and financial investment in genuine content that defines experiences.
You are what you tweet.
Why are we trying to measure social media like a traditional channel anyway? Social media touches every facet of business and is more an extension of good business ethics.
Most of us have experienced wow moments. We just haven't taken time to think deeply about them.
When you've got 5 minutes to fill, Twitter is a great way to fill 35 minutes.
The most successful marketer becomes part of the lives of their followers. They follow back. They wish happy birthday. They handle problems their customers have with products or service. They grow their businesses and brands by involving themselves in their own communities.
I'm not motivated to entertain people through Twitter, so just by having Twitter and not saying anything, I make people mad.
You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.
Twitter, Facebook and YouTube have to respect the Turkish Republic's laws
Quit counting fans, followers and blog subscribers like bottle caps. Think, instead, about what you're hoping to achieve with and through the community that actually cares about what you're doing.
All one needs is a computer, a network connection, and a bright spark of initiative and creativity to join the economy.
Cleveland fans are awesome.
Content-based marketing gets repeated in social media and increases word-of-mouth mentions; it's the best way to gather buzz about a product.
The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today.
Stay hungry, stay foolish.
What's the ROI of your Mom?
Companies are looking to be quicker with content, provide faster approval and be able to capitalize on the conversation and content of the moment.
The value of being connected and transparent is so high that the roadbumps of privacy issues are much lower in actual experience than people's fears.
Social media is the ultimate canary in the coal mine
Saying hello doesn't have an ROI. It's about building relationships.
Find your spirit, and no challenge will keep you from achieving your goals.
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