Successful social media marketing is not built on impressions. It is built on relationships
A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is.
If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.
The goal of social media is to turn customers into a volunteer marketing army
Content is fire. Social media is gasoline.
Social media is about sociology and psychology more then technology.
Marketing is no longer about the stuff that you male, but about the stories you tell.
Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.
Think like a publisher, not a marketer.
People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising.
Don’t optimize for conversions, optimize for revenue.
You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.
Either write something worth reading or do something worth writing.
Social media allows big companies to act small again.
Content-based marketing gets repeated in social media and increases word-of-mouth mentions; it's the best way to gather buzz about a product.
Think big and don't listen to people who tell you it can't be done. Life's too short to think small.
We're living at a time when attention is the new currency.
We have technology, finally, that for the first time in human history allows people to really maintain rich connections with much larger numbers of people.
Sell-sell-sell sales methods simply do not work on social media.
Build it, and they will come" only works in the movies. Social Media is a "build it, nurture it, engage them, and they may come and stay.
All one needs is a computer, a network connection, and a bright spark of initiative and creativity to join the economy.
The qualities that make Twitter seem inane and half-baked are what makes it so powerful.
The best way to engage honestly with the marketplace via Twitter is to never use the words "engage," "honestly," or "marketplace."
Everyone starts out with nobody listening to them and nobody to listen to. How and who you add determines what Twitter will become for you.
Engage, Enlighten, Encourage and especially...just be yourself! Social media is a community effort, everyone is an asset.
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