The best feature of a product should really be the customer service.
What matters is: Are you profitable? Are you building something great? Are you taking care of your people? Are you treating your customers well?
I have to laugh when I receive newsletters from major personalities and when you hit reply, you get a 'do-not-reply' address. It's ridiculous! Don't you want your customers to reply to you?
If you wish to prosper, let your customer prosper. When people have learned this lesson, everyone will seek his individual welfare in the general welfare. Then jealousies between man and man, city and city, province and province, nation and nation, will no longer trouble the world.
I worked at the original Coyote Ugly bar when I was a young, unpublished writer. Then later when I became a writer, I wrote an article about it for GQ. Disney read this article about this filthy, disgusting pit in the East Village [of New York City], where we used to set the bar on fire to get customers away from us, and said, "That's a great movie for kids!" They made the fantastic Coyote Ugly movie, now legendary.
You look at the world situation, look at London, Paris, Italy, it is all basically the same as the U.S. Then you look at other places such as India, Bali, with warmer climates, you know the Southern climates, they are very different. I think there is a time and place for everything and in Australia, for example, it is completely the opposite. I don't think we can be designing for that customer per se.
Many of the customers here are traveling all over the world so they need multiple types of clothes. That's one thing about Urban Zen - it is seasonless and it is timeless. So it's not about the fashion of a moment saying, "I have to have it now." It's something that you become a part of...sort of like a sari.
By selling directly to customers, real women, the brand is able to avoid significant retail mark-ups that typically exist in high end fashion.
There is a lot of corruption all over the world and not only when it comes to illegal wildlife trade! There are a few ways to ensure this stops: If there are no customers, there will be no trade.
Business today is more personal than ever. It's about pouring your soul into whatever you create. It's about providing more value than anyone else in the market and focusing on creating strong, honest, and deep connections with your customers.
Focus on executing to give maximum value to your customers. That means learning everything from financing to producing to marketing.
If you don't have customers to sell to, you can't commit to anything with textile factories or manufacturing factories because you don't know if you'll be able to sell the quantities they're asking you to fill.
I was literally calling my customers who were complaining on social media and having a dialog with them, and sending them money.
Contractors always pursue large profit, the customer - a high-quality end product in due time and at a lower cost. This struggle never ends, but this is natural.
Since I begrudgingly started my Instagram account and my social media exposure/connection. I say begrudgingly because I just didn't want to take the plunge, but when I realized it was just a direct connection to our customer and these women, I did it. I like listening to their stories and their feedback.
I listen to [customers] and we make adjustments because we pretty much average a collection every six weeks. We're constantly taking everything in and taking notes.
Higher education is the only business that has a ceremony for firing its customers.
I don't need every customer. I'm primarily in the business of selling a product for money. How much effort do I really want to devote to satisfying people who are unable or extremely unlikely to pay for anything?
Some businesses offer such a lousy customer experience that they are prime candidates for competition from Internet based stores.
In companies, there are three activities that should be labeled better. First there is the "CORE" which is the thing the company does that its customers pay it to do.
The most important thing here is to largely ignore what customers say, and instead watch what they do or track where they spend money.
The reality is customers lie - not because they want to want to deceive you, but because they don't do a good job of predicting what they will do in the future.
If you invest the time to understand the customer better than they know themselves, if you know the things they want or need even if they can't articulate it, you can begin to develop a good sense as to where there really are unmet needs in the market.
Of course if you are launching a new business you can thinking about revenues, profits, and so on, but metrics such as customer satisfaction or employee retention might be meaningful if you are focusing more internally.
Think about how you will start and where you will go. Get the head with logic and the heart with visuals or stories. And think about your core customer and all the other stakeholders as well.
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