The last year I was playing, I asked the stick boy to get me a Diet Coke and he said, "Really?" But I always had one on the bench because that's what I did in 1979 when there wasn't Gatorade. If you needed energy you went and got a Snickers or a Kit Kat. Nobody knew any better.
You can get an ice-cold Coke for around fifty cents in most developing countries, not just in the major population centers, but at the most remote and surprising places. The logistical challenges to resupplying all these outlets are enormous - and yet, the entire system works with incredible efficiency as is confirmed by the price of the product.
There are people who are like monkeys in a cage just hitting the coke button. They don't really get that for [musicians and artists] to do these things, they have to fund them. They have to have something to pay the rent.
Anywhere in New York, anywhere in the country, somewhere there's going to be a Coke sign. People identify with Coke. You can write a novel about New York and people from the country will read it if they feel that you've made them familiar with New York.
That ain't nothing to be proud of, man. I'm not going to say, like, I'm an angel. I've definitely did some things. I just... I don't know... it's kind of corny to do that sometimes, you know? I mention it a few times, but I don't go crazy with it. I ain't a coke rapper, na'mean? I wasn't no big drug dealer neither, B. You know what I mean? I made enough to get fly, keep a little stack in the crib... couple of stacks in the crib. But I wasn't crazy with it. So that s**t ain't... I always worked for somebody. I got some other n***a rich.
It's not the '80s any more. We're not all riding around in limousines and snorting coke off of hookers' tits. We still have to keep working and touring. We're definitely still very much a working band. If we stopped doing this tomorrow, we'd have a little bit of cash to last us a couple of months, and then we'd have to go and get other jobs.
Because Brenda [Carlin] had a drinking problem along with the coke, she had to hit bottom first. Most alcoholics do. And for her, bottom was an automobile accident that almost landed her in jail.
It ended suddenly for Brenda, more slowly for me. My runs began getting shorter and less pleasurable. I'd feel bad after only one day, or only a few hours, instead of four or five days. And I began to want to stop. One of the proudest moments of my life was at a rock-'n'-roll theater in New Jersey. A guy actually put some coke under my nose and I was able to say, "No, thanks," and turn my head away.
I never took reds or Quaaludes to balance out the coke. So when it got to be four in the morning and the gram was three quarters gone, I'd start wishing it was nine o'clock and hoping the guy got up early. But, of course, he didn't sleep either, so there was no sweat. During all those years, I was always looking forward to the next snort or the next guy I could score from.
I started using drugs when I was thirteen. By twenty-one, I was shooting up coke and heroin. In my early twenties, I unconsciously used asana to make the "getter" inside me stronger. Sure, I got a hit of the yoga high - serenity at the end of class - but how sustainable is that if you're holding grudges against yourself or others?
The effect of the coke on our relationship [with my wife Brenda] was very sick. Now that it's over, those were actually funny times. Looking for each other's coke, hiding it, finding it, doing some, not telling the other. Then fighting over it.
It was the typical paranoid experience [to hide coke]. As soon as I knew my hiding place, I thought the whole world knew it. I'd write clues to my hiding places in code, then forget the code and spend the rest of the day looking for my coke.
Two things happened. The creative side of my career was harmed. When I'd sit down and write under the influence of coke, the ratio of pages kept to pages thrown out declined drastically. But onstage, when rapping about a feeling I already owned, I would sometimes get a burst of eloquence.
I was one of the kids who sold Cokes in the stadium. It was a lot of fun being around that environment, watching games and visualizing being there when I got older.
Everyone knows I drink a lot of Diet Coke, so...I drink chocolate milk after races as my recovery drink, and you won't ever find me without a peanut butter sandwich in my bag at races or without a jar of peanut butter when I am heading to Europe.
Life is one heck of an invention. It is better than the iPhone 4S and Coke Zero combined.
I consider the coke a major cause. Of course, you could also make the argument that because cocaine speeds up the heart, it's good for you.
Every day, there are 770 million Cokes consumed, which means that there are 770 million purchasing decisions made each day regarding the product. To support those decisions, the company must constantly reinvest in its marketing links to its customers. As a result, a high level of creativity must go into everything the company does, from cause-related campaigns - Coca-Cola and its sponsorship of the Olympic Village in Atlanta, for example - to new catch phrases, commercials, marketing slogans, advertising campaigns and promotional tie-ins.
Imagine Pepsi without Coke. Impossible, right?
I don't think I could tell the whole truth about anything. That's a pretty heavy burden, because we all just view the world through this little piece of coke bottle.
Even as I'm shoveling up my hooter, I realize the sad truth. Coke bores me, It bores us all. We're jaded cunts, in a scene we hate, a city we hate, pretending that we're at the center of the universe, trashing ourselves with crap drugs to stave off the feeling that real life is happening somewhere else, aware that all we're doing is feeding that paranoia and disenchantment, yet somehow we're too apathetic to stop. Cause, sadly, there's nothing else of interest to stop for.
I wonder whether they have rum and Coke in Heaven? Maybe it's too mundane a pleasure, but I hope so -- as a sundowner. Except, of course, the sun never goes down there. Oh, man, this heaven is going to take some getting used to.
Like what's the point being a health nut by day if you're a coke head at night.
I wish coke was still cola and a joint was a bad place to be.
Left all my Beatle records out in the sun, got a coke bottle stuck on the end of my tongue.
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