Try, try, try, and keep on trying is the rule that must be followed to become an expert in anything.
We succeed in enterprises which demand the positive qualities we possess, but we excel in those which can also make use of our defects.
Always forgive your enemies - nothing annoys them so much.
Success in almost any field depends more on energy and drive than it does on intelligence. This explains why we have so many stupid leaders.
Advertising - a judicious mixture of flattery and threats.
Customers want brands that are narrow in scope and distinguishable by a single word, the shorter the better.
Do not hold grain waiting for higher prices when people are hungry.
We live in an age in which superfluous ideas abound and essential ideas are lacking.
Champions are pioneers, and pioneers get shot at. The companies that get the most from champions, therefore, are those that have rich support network so their pioneers will flourish. This point is so important it's hard to overstress. No support systems, no champions. No champions, no innovations.
We built this company from the customer back, not from the company out.
The key to evangelism is a great product. It is easy, almost unavoidable, to catalyze evangelism for a great product. It is hard, almost impossible, to catalyze evangelism for crap.
Simplification is one of the most difficult things to do.
You cannot design better products by staying in the office.
It had always made sense to me to build a business based on what people really wanted, rather than guess what we thought they might want.
A product for everyone rarely reaches much of anyone.
You never really hear the truth from your subordinates until after 10 in the evening.
One's mind has a way of making itself up in the background, and it suddenly becomes clear what one means to do.
Only buy something that you'd be perfectly happy to hold if the market shut down for 10 years.
There is no such thing as a good tax.
We must intertwine business and ethics in a very fundamental way.
Please all, and you will please none.
If a man will begin with certainties, he shall end in doubts, but if he will content to begin with doubts, he shall end in certainties.
If you don't drive your business, you will be driven out of business.
In modern business it is not the crook who is to be feared most, it is the honest man who doesn't know what he is doing.
Don't do business with anyone who has a history of suing people.
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