Even with revivals, I dont really pay attention to previous incarnations. I always just go with the script and with the director and am willing to treat it as brand new.
Brand-name drugs have no competition, since the government grants them very long, exclusive marketing rights.
I wake up in the morning and I think about one brand. I don't have enough time to wake up twice and think about two.
Universities want to recruit the students that they believe will best represent the university while in school and beyond. Students with a robust social media presence and clearly defined personal brand stand to become only more influential.
We're still just the world's premium brand of ape.
Late-night television is like the cereal aisle in the supermarket: too many choices. Also, too many 'different' brands that really aren't different at all.
Overall, because branding is about creating and sustaining trust it means delivering on promises. The best and most successful brands are completely coherent. Every aspect of what they do and what they are reinforces everything else.
The Who is now a brand, not a band; but it is a brand that is upheld by its audience, not an industry or a cynical moneymaking machine.
A highly worthwhile read with prescriptive examples for authentic sustainability and social justice initiatives at companies - not all about the brand, the celebrity or corporate self-interest (about the book 'Compassion, Inc.').
Everybody in America is a part of this big herd of cattle being led to the marketplace, not to be sold, which is usual with cattle, but to do the buying. And everyone is branded. You see the brands - Nike, Puma, Coke - all over their bodies. Pretty soon you'll go to a family and say, "$100,000 if we can tattoo Pepsi on your child's forehead, and we'll have it removed when he's twenty-one. A hundred grand."
As my own boss, I have the opportunity to get to work with great brands, like Old Navy, and I get to style some looks together that people can actually buy and afford.
Comedians don't have hits. You have to have a whole brand-new hour. You have no hits to rely on.
The fit of jeans can be worlds apart from brand to brand. If you can find the right fit, skinny jeans can be very flattering.
I, in my brand new body, which was not a woman's yet, told the stars my questions and thought God could really see the heat and the painted light, elbows, knees, dreams, goodnight.
Diesel pioneered the idea of luxury denim, and we still drive this market. But it encompasses more: the consumers love the brand, the lifestyle, the mentality of Diesel.
The brand of the future...is patient, consistent, connected, and trusted. The new brand is based on the truth that only comes from experiencing the product, not just yelling about it. Word of mouth is more important (by a factor of 20) than TV advertising, and the remarkability word of mouth demands comes from what we experience, not from spin or taglines or a campaign slogan.
Your priority has to be the creativity - and build a brand. That's what everybody did - Balenciaga, Dior, Saint Laurent. That's the smart thing to do.
Marketers know - no matter how deep the emotional connection or brand loyalty - when a product does not perform, rational thought overtakes emotion, and most consumers make a new choice.
Great brand, no resume - no problem. Great resume, no brand? Welcome to position #347 of the stack of five hundred equally great resumes
The essence of building your own brand. People having heard of you - and having a positive impression - before you've even met them. If you can create that effect, doors open for you. A close second, if that's not possible, is people getting a good impression of o very quickly when they Google you
When you go into a movie and you're surprised by it - these days with brand recognition being such an important thing and essentially trailers, the way trailers have evolved encouraging people not to see the film unless they've already seen the film which is kind of the paradox of marketing these days anytime that you enjoy genuine sense of wonder and surprise in the movies it's priceless.
First, I think of myself as a brand, a businesswoman. Musician is something I just do because it's my passion - I love it and it's something I do for fun. I love music and I love to make people dance.
First of all, I'm not pretty. I'm not a world class beauty, ladies and gentlemen. I'm just a guy. I was slow going and stuff like that. I was just never that brand of news.
There has been no electricity in Baghdad for a week and the people are angry. You would be angry too if you couldn't watch your brand new stolen TV.
For young players, classic games are brand new. For older players, they bring back memories and make you feel good.
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