Brands Quotes - Page 29

• What we are trying to do at Virgin is not to have one enormous company in one sector under one banner, but to have two hundred or even three hundred separate companies. Each company can stand on its own feet and, in that way, although we've got a brand that links them, if we were to have another tragedy such as that of 11 September - which hurt the airline industry - it would not bring the whole group crashing down.

  Richard Branson

  Hurt, Two, Feet

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• Protect your reputation.  Don't be afraid of making mistakes.

  Richard Branson

  Mistake, Reputation, Protect

  Richard Branson (2008). “Business Stripped Bare: Adventures of a Global Entrepreneur”, Virgin Pub

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• For every grand and finely worded statement by the CEO, the brand is also defined by derisory consumer comments overheard in a hallway, or in a chat room on the Internet. Brands are sponges for content, for images, for fleeting feelings. They become psychological concepts held in the minds of the public, where they may stay forever. As such you can’t entirely control a brand. At best you can only guide and influence it.

  Scott Bedbury

  Forever, Feelings, Mind

  Scott Bedbury, Stephen Fenichell (2003). “A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century”, p.39, Penguin

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• The recent actions by Kyle Busch are not consistent with the values of M&M'S and we're very disappointed. Like you, we hold those who represent our brand to a higher standard and we have expressed our concerns directly to Joe Gibbs Racing.

  Denny Hamlin

  Sports, Disappointment, Racing

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• The moral certitude of the state in wartime is a kind of fundamentalism. And this dangerous messianic brand of religion, one where self-doubt is minimal, has come increasingly to color the modern world of Christianity, Judaism, and Islam.

  Chris Hedges

  Self, Color, Doubt

  Chris Hedges (2014). “War Is a Force that Gives Us Meaning”, p.147, PublicAffairs

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• Your date will not be impressed by you throwing up on her brand-new shoes, as you spout poetic babblings that are meaningful only to you.

  Gene Simmons

  Inspirational, Meaningful, New Shoes

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• If you look at YOURSELF as the brand, then you will understand an intrinsic truth: People judge.

  Gene Simmons

  Inspirational, People, Judging

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• Hoke Moseley is a magnificently battered hero. Willeford brings him to us lean and hard and brand-new.

  Donald E. Westlake

  Hero, Battered, Brand New

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• This amazing breakthrough full-length revolutionary audio uses a powerful new combination of a subliminal hypnotic induction AND beautiful original music (created with a really cool ancient musical instrument) AND brand-new subliminal clearing commands ALL designed to begin to clear your unconscious blocks of anything and everything in the way of your attracting what you really want – and this incredible one-hour audio does it without any effort at all on your part!

  Joe Vitale

  Beautiful, Powerful, Block

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• Being healthy is feeling the same way as little children feel. Little children are bursting with energy every day. Their bodies feel light and flexible; moving is effortless. They're light on their feet. Their minds are clear; they're happy, and free of worry and stress. They sleep deeply and peacefully every night, and they wake up feeling completely refreshed, as if with a brand-new body. They feel passionate and excited about every new day. Look at little children and you will see what being healthy really means. It is the way you used to feel, and it is the way you should still feel.

  Rhonda Byrne

  Children, Stress, Moving

  Rhonda Byrne (2011). “The Power”, p.175, Simon and Schuster

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• Buying a pair of shoes is one of the most optimistic acts I know, next to falling in love. I like nothing better than to see an old man wearing a brand new pair of brogues or cap-toed oxfords, preferably jaunty orange-brown, unscuffed, heels unworn. We want to be here tomorrow, but buying new shoes, like falling in love, says I plan on being here tomorrow.

  Jonathan Carroll

  Falling In Love, Optimistic, Men

  Jonathan Carroll (2005). “Outside the Dog Museum”, p.126, Macmillan

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• Within a few years the name 'Maria Sharapova' will be a brand as universally recognized as Calvin Klein, BMW and Rolex.

  Maria Sharapova

  Bmw, Years, Names

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• The future of communicating with customers rests in engaging with them through every possible channel: phone, e-mail, chat, Web, and social networks. Customers are discussing a company's products and brand in real time. Companies need to join the conversation.

  Marc Benioff

  Real, Phones, Mail

  "Communicate Like a Billion-Dollar Entrepreneur". Interview with Carmine Gallo, www.theladders.com. February 22, 2010.

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• I'm all in favor of getting grants for musicians. Or any other good brand of Scotch.

  Pepper Adams

  Music, Scotch, Favors

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• I always disagreed with the separation of the name and the brand and the person To build on that name and brand is one thing. To divorce the name and the brand from the person was not an approach that I agreed with.

  Martha Stewart

  Divorce, Names, Separation

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• We met financial expectations for the quarter in a difficult economic environment. We also signed a two-year programming agreement with Home & Garden Television to launch two new cable television series, and launched the Martha Stewart Kids magazine These initiatives provide future revenue and earnings growth for the brand and build long-term value for shareholders.

  Martha Stewart

  Kids, Home, Garden

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• And what better way to reinvent the form than to toss virtually 99% of everything that's been done with it and start with a brand-new canvas, reinvent it from the ground up? Digital comics gave me the opportunity to do that, and producing things digitally gave me the opportunity to do that.

  Scott McCloud

  Opportunity, Done, Way

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• Linguistics is a good way of defining the culture of a brand. The vocabulary used by sports and lifestyle brands - running, fitness, training, motorsports - is all about functionality, whereas the vocabulary of the luxury business - handbags, ready-to-wear - is all about the product.

  Francois-Henri Pinault

  Sports, Running, Vocabulary

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• Use every customer point of contact to weave stories about who you are and what your brand stands for.

  Gary Vaynerchuk

  Stories, Use, Contact

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• The incredible brand awareness and bottom-line profits achievable through social media marketing require hustle, heart, sincerity, constant engagement, long-term commitment, and most of all, artful and strategic storytelling.

  Gary Vaynerchuk

  Heart, Commitment, Media

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• Part of why you love your parents is because they loved you first. Brands need to do that.

  Gary Vaynerchuk

  Love You, Parent, Marketing

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• I knew exactly what I wanted to do. I wanted to build some kind of lifestyle brand that was preppy and cool.

  Tommy Hilfiger

  Kind, Preppy, Lifestyle

  Interview with Hadley Freeman, www.theguardian.com. February 4, 2011.

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• For me I'm a luxury brand trying to prove to people and the industry that it's not about being a TV celebrity in any which way, it's about being a designer and having a business and being successful at that.

  Christian Siriano

  Successful, Luxury, People

  "'Project Runway' Star Christian Siriano Delivers Another Hit at New York Fashion Week". www.foxnews.com. February 15, 2010.

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• Any city has to give some thought to its ambition and brand in order to set sustainability goals.

  Ginni Rometty

  Ambition, Order, Cities

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• If any personal description of me is thought desirable, it may be said, I am, in height, six feet, four inches, nearly; lean in flesh, weighing on an average one hundred and eighty pounds; dark complexion, with coarse black hair, and grey eyes -- no other marks or brands recollected.

  Abraham Lincoln

  Eye, Dark, Hair

  Abraham Lincoln (1989). “Abraham Lincoln: Speeches & Writings Part 2: 1859-1865: Library of America #46”, p.108, Library of America

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