A key function of a publishing brand is the bestowal of status by who and what you pay attention to.
Invention isn't some impenetrable brand of magic; anyone can have a go.
An important reason Google is usually listed among the world's most trusted brands is that it conveys a sense that the user comes first.
The best translators slip into the glove of a text and then turn it inside out into another language, and the whole thing comes out looking like a brand-new glove again. I'm completely in awe of this skill, since I happen to be both bilingual and a writer, but nevertheless a lousy translator.
When a company owns one precise thought in the consumer's mind, it sets the context for everything and there should be no distinction between brand, product, service and experience.
Of all the things that your company owns, brands are far and away the most important and the toughest. Founders die. Factories burn down. Machinery wears out. Inventories get depleted. Technology becomes obsolete. Brand loyalty is the only sound foundation on which business leaders can build enduring, profitable growth.
I always have to have a six pack or twelve pack of Entenmann's doughnuts in my house, no other brand.
Bryce Zabel and I went down the road of revising the Kennedy historical record together on the NBC seriesDark Skies. This time instead of giving new meaning to the established JFK chronology, hes created a brand new one altogether.Surrounded by Enemiesis an exhilarating ride, full of twists and turns that never were, but surely could have been.
Sorcery breaks no law of nature because there is no Natural Law, only the spontaneity of natura naturans, the tao. Sorcery violates laws which seek to chain this flow– priests, kings, hierophants, mystics, scientists & shopkeepers all brand the sorcerer enemy for threatening the power of their charade, the tensile strength of their illusory web.
We need to create brand institutions. In the fortune 500 companies, 5 Indian companies are named while 15 are from China though we have similar kind of populations.
The NeXT purchase is too little too late. The Apple of the past was an innovative company that used software and hardware technology together to redefine the way people experienced computing. That Apple is already dead. Very adroit moves might be able to save the brand name. A company with the letters A-P-P-L-E in its name might survive, but it won't be the Apple of yore.
I lot of people remember when that kid spray-painted my brand new Porsche for Punk'd. That was pretty funny. He got me pretty good. Of course, most people don't know I eventually got him back with my own show. I call it a show, really it's just an hour-long video shot in my bedroom featuring the two of us.
In my experience, telling someone to switch Unix shells for ease of use is like telling him to switch cigarette brands for his health.
I’ve played on literally every brand of US drums out there, and I’ve finally found my home. I’ve been looking for drums like these my whole life. True American hot rod custom kits. From the look and sound to the service and attention, it’s good to now be a part of the SJC family.
I know it's cheaper to fund an op-ed columnist than a team of reporters, but I think it confuses the mission of what these great journalistic brands are about.
Your brand is a story unfolding across all customer touch points.
90% trust peers on social networks (even strangers); only 15-18% trust brands.
Google loves brands - build one.
From American Idol to The Matrix participatory media - where old and new media converge by involving fans - is influencing our culture by creating new forms of interactive storytelling. Yet by enabling people to participate in such various media they can converge as a crowd to alter the story to create new modes of engagement, some not necessarily endorsed by the creator - or the brands that back them.
Democrats are losing loyal voters, but the Republicans aren't picking them up. Democrats are ideologically bankrupt. Republicans have a major brand-identity problem
We have the freedom to choose between brand A, brand B, and brand C. That´s about it for freedom.
The liberty that remains to us is essentially the freedom to choose among brands A, B, and C.
So yesterday you fell off the wagon? Or maybe you blew your diet? Or lost your temper and shot off your mouth? Well, that was yesterday. Today is a brand-new day with a clean slate, so forget yesterday!
Branding is everything. A young girl once came up to me and told me I could be famous because I looked just like Richard Branson!
First of all, if you're setting up a new company, you want to try to find a brand that can work on a global basis.
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