Advertisements Quotes - Page 5

• The people who visit the [Lincoln] memorial always look like an advertisement for democracy, so bizarrely, suspiciously diverse that one time I actually saw a man in a cowboy hat standing there reading the Gettysburg Address next to a Hasidic Jew. I wouldn’t have been surprised if they had linked arms with a woman in a burka and a Masai warrior, to belt out ‘It’s a Small World After All,’ flanked by a chorus line of nuns and field-tripping, rainbow-skinned schoolchildren

  Sarah Vowell

  Reading, Warrior, Men

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• And I must draft an advertisement for the Daily Prophet, too,' he added thoughtfully. 'We'll be needing a new Defense Against the Dark Arts teacher.... Dear me, we do seem to run through them, don't we?

  J. K. Rowling

  Running, Teacher, Art

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• It has been found that the less an advertisement looks like an advertisement and the more it looks like an editorial, the more readers stop, look, and read.

  David Ogilvy

  Business, Looks, Advertising

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• The battle against good and evil is raging now! Look at your television programming and movie advertisements presenting the occult…the demonic…the satanic…the practice of witchcraft and sorcery in popular books…the open hostility toward Christianity and the revival of anti-Semitism. The fight is on for the hearts and minds of our children in ours homes, our schools, our universities, and our society.

  John Hagee

  Children, Book, Home

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• Unlucky people miss chance opportunities because they are too focused on looking for something else. They go to parties intent on finding their perfect partner and so miss opportunities to make good friends. They look through newspapers determined to find certain types of job advertisements and as a result miss other types of jobs. Lucky people are more relaxed and open, and therefore see what is there rather than just what they are looking for.

  Richard Wiseman

  Jobs, Party, Good Friend

  "Be lucky - it's an easy skill to learn" by Richard Wiseman, www.telegraph.co.uk. January 9, 2003.

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• Repeat your winners. If you are lucky enough to write a good advertisement, repeat it until it stops selling. Scores of good advertisements have been discarded before they lost their potency.

  David Ogilvy

  Writing, Lucky, Winner

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• What is a good advertisement? An advertisement which pleases you because of its style, or an advertisement which sells the most? They are seldom the same.

  David Ogilvy

  Style, Please, Sells

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• You aren't advertising to a standing army; you are advertising to a moving parade. Three million consumers get married every year. The advertisement which sold a refrigerator to those who got married last year will probably be just as successful with those who'll get married next year. An advertisement is just like a radar sweep, constantly hunting new prospects as they come into the market. Get a good radar and keep it sweeping.

  David Ogilvy

  Moving, Successful, Army

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• A Godly life is always the best advertisement for Christianity.

  Geoffrey B. Wilson

  Godly, Life Is, Christianity

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• Is the English press honest or dishonest? At normal times it is deeply dishonest. All the papers that matter live off their advertisements, and the advertisers exercise an indirect censorship over news. Yet I do not suppose there is one paper in England that can be straightforwardly bribed with hard cash. In the France of the Third Republic all but a very few of the newspapers could notoriously be bought over the counter like so many pounds of cheese.

  George Orwell

  Exercise, Normal, Cheese

  George Orwell (2001). “Orwell's England”, p.353, Penguin UK

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• Europe is not managing its capitalism very well, it is not a good advertisement of capitalism

  Jack Goldstone

  Europe, Wells, Capitalism

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• A lot of today's campaigns are based on optimum positioning but are totally ineffective - because they are dull, or badly constructed, or ineptly written. If nobody reads your advertisement or looks at your commercial, it doesn't do you much good to have the right positioning.

  David Ogilvy

  Campaigns, Looks, Dull

  4 Copy quote

• I never write fewer than sixteen headlines for a single advertisement.

  David Ogilvy

  Writing, Sixteen, Headlines

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• I was very pleased to get a Supreme Court justice suggesting a column, so I went and did a column about Beano. I went with my wife and another guy to a Mexican restaurant, which we thought would be the ultimate test for an antiflatulance product. There's a reason most of Mexico is located out of doors. And it worked. Several newspapers refused to run that column. But they did run advertisements for Beano.

  Dave Barry

  Running, Doors, Justice

  ""All I Think Is That It's Stupid": An Interview with Dave Barry". Interview with Glenn Garvin, reason.com. December, 1994.

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• Making the logo twice the size is often a good thing to do, because most advertisements are deficient in brand identification. Showing the clients' faces is also a better stratagem than it may sound, because the public is more interested in personalities than in corporations. Some clients can be projected as human symbols of their own products.

  David Ogilvy

  Personality, Sound, May

  David Ogilvy (1963). “Confessions of an advertising man”, Holiday House

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• Basically, art should remain something that is complex, that has many layers, so there's always a possibility to reconsider things and have a different perspective. It's not just an advertisement with one single message that has some authority, political or not.

  Camille Henrot

  Art, Perspective, Political

  Source: www.interviewmagazine.com

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• What we want is a social harmony, even as we live in a world where any idea about the real thing is as likely to evoke the ancient memory of an advertisement for a soda pop as anything solid or necessary.

  Douglas Lain

  Memories, Real, Ideas

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• Reading aloud is the best advertisement because it works. It allows a child to sample the delights of reading and conditions him to believe that reading is a pleasureful experience, not a painful or boring one.

  Jim Trelease

  Children, Believe, Reading

  39 Copy quote

• I did something rather innovative that my competitors didn't like: I took out a full-page advertisement in the Yellow Pages that listed an office on the east side of Cincinnati, and another office on the west side, while every other heating/air-conditioning company had only one location and one phone number. I was the citywide company. In fact, our 'westside office' was just an answering service taking telephone message. From the start we appeared to be a big company.

  Kevin Harrington

  Air, Yellow, Numbers

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• In general, the public knowledge base and thus decision-making behaviors are far more influenced by advertisement than with current science.

  David Perlmutter

  Decision, Behavior, Currents

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• A fairly clear line separated advertisement from art. ... The first effect of the triumph of the capitalist (if we allow him to triumph) will be that that line of demarcation will entirely disappear. There will be no art that might not just as well be advertisement.

  Gilbert K. Chesterton

  Art, Triumph, Lines

  "Utopia of Usurers". p. 6. Book by Gilbert K. Chesterton, 1917.

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• In every mutual fund prospectus, in every sales promotional folder, and in every mutual fund advertisement (albeit in print almost too small to read), the following warning appears: "Past performance is no guarantee of future results."

  Paul Samuelson

  Past, Guarantees, Investing

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• To exist as an advertisement of her husband's income, or her father's generosity, has become a second nature to many a woman who must have undergone, one would say, some long and subtle process of degradation before she sunk [sic] so low, or grovelled so serenely.

  Elizabeth Stuart Phelps Ward

  Fashion, Husband, Father

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• We were so poor; the ultimate luxury in our house at the time was ashtrays without advertisements.

  Chic Murray

  Funny, Humor, Luxury

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• Communication has always been at the service of power. Michelangelo painted the Sistine Chapel for the Pope. Is it not an advertisement for the Church? I try to make the best pictures I can and sometimes they are used in advertising campaigns.

  Oliviero Toscani

  Communication, Church, Trying

  Source: valuet.wordpress.com

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