Advertisements Quotes - Page 9

• An advertisement will be a good one - that is if the headline is really a "stopper."

  John Caples

  Headlines, Ifs

  John Caples (1932). “Tested Advertising Methods: How to Profit by Removing Guesswork”

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• Many billboards and magazine ads have resorted to showing isolated body parts rather than full-body portraits of models using or wearing products. This style of photography, known in the industry as abstract representation, allows the viewer to see himself in the advertisement, rather than the model.

  Douglas Rushkoff

  Photography, Style, Portraits

  4 Copy quote

• Never write an advertisement which you wouldn't want your own family to read. You wouldn't tell lies to your own wife. Don't tell them to mine. Do as you would be done by.

  David Ogilvy

  Business, Lying, Writing

  "Confessions of an Advertising Man". Book by David Ogilvy, 1963.

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• A television advertisement must illustrate the scientific method to substantiate any claim.... That is why stains are lifted, ring-around-the-collar is removed, paper towels become soaked, excess stomach acid is absorbed, and headaches go away-all during the commercial.

  Neil deGrasse Tyson

  Science, Going Away, Scientific Method

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• It is really not so repulsive to see the poor asking for money as to see the rich asking for more money. And advertisement is the rich asking for more money.

  Gilbert K. Chesterton

  Asking, Advertising, Rich

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• In New York -- whose subway trains in particular have been ''tattooed'' with an energy to put our own rude practitioners to shame -- not an inch of free space is spared except that of advertisements . Even the most chronically dispossessed appear prepared to endorse the legitimacy of the ''haves.

  Gilbert Adair

  New York, Space, Rude

  Gilbert Adair (1986). “Myths & memories”, HarperCollins

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• I saw an advertisement the other day for the secret of life. It said "The secret of life can be yours for twenty-five shillings. Sent to Secret of Life Institute, Willesden." So I wrote away, seemed a good bargain, secret of life, twenty-five shillings. And I got a letter back saying, "If you think you can get the secret of life for twenty-five shillings, you don't deserve to have it. Send fifty shillings for the secret of life."

  Peter Cook

  Thinking, Secret, Twenties

  "Fictional character: E. L. Wisty". TV Series "On the Braden Beat" ("Are You Spotty?", 1964), 1962-1967.

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• Much brass has been sounded and many cymbals tinkled in the name of advertising; but the advertisements which persuade people to act are written by men who have an abiding respect for the intelligence of their readers, and a deep sincerity regarding the merits of the goods they have to sell.

  Bruce Barton

  Men, Names, People

  "The Man Nobody Knows". Book by Bruce Fairchild Barton. Chapter 5: "His Advertisements", 1925.

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• You know when you see an advertisement for a casino, and they have a picture of a guy winning money? That's false advertising, because that happens the least. That's like if you're advertising a hamburger, they could show a guy choking. "This is what happened once."

  Mitch Hedberg

  Funny, Humor, Winning

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• We live in a society that worships youth. On television, in magazines, in advertisements and on billboards, what sells and what is sold to us is youth.

  Andrew Denton

  Magazines, Television, Youth

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• Every man's nature is a sufficient advertisement to him of the character of his fellows.

  Ralph Waldo Emerson

  Character, Men, Fellows

  Ralph Waldo Emerson (2013). “Delphi Complete Works of Ralph Waldo Emerson (Illustrated)”, p.1504, Delphi Classics

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• The cross is almost a distraction and false advertisement for God.

  Brian D. McLaren

  Distraction, Crosses

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• Whereas Absurdism in Europe seemed a logical, almost inevitable response to the irrationality of war, the analogous elements that surfaced in American drama seemed more a response to a materialist society run amok. The American-style Absurdism seemed to spring full-blown out of television advertisements and situation comedies, which had become new myth-making machines.

  Arnold Aronson

  Running, Spring, War

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• There are a lot of people who say we need to cut the amount of money that's spent in politics. I'm not sure that I agree. But I am sure that if you were talking about cutting the amount of money spent in politics, the media would have a strong interest in opposing you, because they make an enormous amount of money from political advertisements.

  Lawrence Lessig

  Strong, Cutting, Media

  "Lawrence Lessig Has a 'Moonshot' Plan to Halt Our Slide Toward Plutocracy". Interview with Joshua Holland, billmoyers.com. April 25, 2014.

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• We spoke of ourselves as "emancipated" when we got the vote. Yet we are still slaves to the superficial and the superfluous. We are concerned with the length of our skirts, with the latest lipstick, with the newest thrill in hats. We are impressed by advertisements that insist we must be alluring; we must adopt a time-consuming coiffure, we must spend hours with the "beautician," we must attend fashion shows. As long as women are preoccupied with nonessentials we shall be afflicted with infantilism, passivity, and the eventual disillusionment that results from trivial, unproductive lives.

  Mary Barnett Gilson

  Fashion, Long, Thrill

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• The book of your revolution sits in the pit of your belly, young Indian. Crap it out, and read. Instead of which, they're all sitting in front of color TVs and watching cricket and shampoo advertisements.

  Aravind Adiga

  Book, Color, Sitting

  Aravind Adiga (2008). “The White Tiger: A Novel”, p.261, Simon and Schuster

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• Alas, we are the victims of advertisement. Those who taste the joys and sorrows of fame when they have passed forty, know how to look after themselves. They know what is concealed beneath the flowers, and what the gossip, the calumnies, and the praise are worth. But as for those who win fame when they are twenty, they know nothing, and are caught up in the whirlpool.

  Sarah Bernhardt

  Flower, Winning, Gossip

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• As people get their opinions so largely from the newspapers they read, the corruption of the schools would not matter so much if the Press were free. But the Press is not free. As it costs at least a quarter of a million of money to establish a daily newspaper in London, the newspapers are owned by rich men. And they depend on the advertisements of other rich men. Editors and journalists who express opinions in print that are opposed to the interests of the rich are dismissed and replaced by subservient ones.

  George Bernard Shaw

  School, Men, Editors

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• Modern cosmetic surgeons have a direct financial interest in a social role for women that requires them to feel ugly. They do not simply advertise for a share of a market that already exists: Their advertisements create new markets. It is a boom industry because it is influentially placed to create its own demand through the pairing of text with ads in women's magazines. The industry takes out ads and gets coverage; women get cut open. They pay their money and they takes their chances. As surgeons grow richer, they are able to command larger and brighter ad spaces.

  Naomi Wolf

  Cutting, Space, Roles

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• When you think about advertisements, it makes sense that they want to hold and retain our attention.

  Allen Klein

  Thinking, Attention, Want

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• Even if every program were educational and every advertisement bore the seal of approval of the American Dental Association, we would still have a critical problem. It's not just the programs but the act of watching television hour after hour after hour that's destructive.

  Ellen Goodman

  Educational, After Hours, Television

  Ellen Goodman (1981). “Close to home”, Fawcett

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• it is only on posters and in advertisement pages that Americans have those chubby cheeks, expanding smiles, smooth looks, and faces flushed with well-being. In fact, almost all are at odds with themselves; drink offers a remedy for this inner malady of which boredom is the most usual sign: as drinking is accepted by society, it does not appear as a sign of their [Americans'] inability to adapt themselves; it is rather the adapted form of inadaptability.

  Simone de Beauvoir

  Drinking, Odds, Boredom

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• And all over the countryside, he knew, on every crest and hill, where once the hedges had interlaced, and cottages, churches, inns, and farmhouses had nestled among their trees, wind wheels similar to those he saw and bearing like vast advertisements, gaunt and distinctive symbols of the new age, cast their whirling shadows and stored incessantly the energy that flowed away incessantly through all the arteries of the city. ... The great circular shapes of complaining wind-wheels blotted out the heavens.

  H. G. Wells

  Cities, Wind, Tree

  H. G. Wells (2015). “Delphi Complete Works of H. G. Wells”, p.843, Delphi Classics

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• While politicians, clergy, creators of advertisements, and other worthies assert stoutly that the family is the foundation of society, the nuclear family, as an institution, is currently in grave trouble.

  Jane Jacobs

  Foundation, Nuclear Families, Trouble

  Jane Jacobs (2007). “Dark Age Ahead”, p.29, Vintage

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• Can the life of the time be caught in an advertisement? Is that how it is, really, in the meadows of the world?

  Donald Barthelme

  World, Advertising, Meadows

  Donald Barthelme (1982). “Sixty stories”, Plume

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