Advertisements Quotes - Page 2

• We read advertisements... to discover and enlarge our desires. We are always ready - even eager - to discover, from the announcement of a new product, what we have all along wanted without really knowing it.

  Daniel J. Boorstin

  Knowing, Desire, Advertising

  Daniel J. Boorstin (2012). “The Image: A Guide to Pseudo-Events in America”, p.232, Vintage

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• I do not read advertisements. I would spend all of my time wanting things.

  Franz Kafka

  Want, Advertising, My Time

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• Advertising: the science of arresting the human intelligence long enough to get money from it.

  Stephen Leacock

  Money, Fear, Animal Intelligence

  Stephen Leacock, Gerald Lynch (2002). “Leacock on Life”, p.29, University of Toronto Press

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• Advertisements ordinarily work their wonders, to the extent that they work at all, on an inattentive public.

  Michael Schudson

  Advertising, Wonder, Advertising Agencies

  Michael Schudson (2013). “Advertising, The Uneasy Persuasion (RLE Advertising): Its Dubious Impact on American Society”, p.26, Routledge

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• There will presently be no room in the world for things; it will be filled up with the advertisements of things.

  William Dean Howells

  Filled Up, World, Rooms

  William Dean Howells (2015). “Of Literature”, p.407, Simon and Schuster

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• The advertisements in a newspaper are more full knowledge in respect to what is going on in a state or community than the editorial columns are.

  Henry Ward Beecher

  Community, States, Newspapers

  Henry Ward Beecher, William Drysdale (1887). “Proverbs from Plymouth Pulpit”

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• Advertisements contain the only truths to be relied on in a newspaper.

  Mark Twain

  Fake People, Truth, Inspirational Life

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• Nobody counts the number of ads you run; they just remember the impression you make.

  William Bernbach

  Running, Business, Numbers

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• Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.

  David Ogilvy

  Business, Lying, Writing

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• Promise, large promise, is the soul of an advertisement.

  Samuel Johnson

  Wise, Witty, Business

  'The Idler' no. 40 (20 January 1759)

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• The more facts you tell, the more you sell. An advertisement's chance for success invariably increases as the number of pertinent merchandise facts included in the advertisement increases.

  Charles Edwards

  Numbers, Facts, Chance

  "Why Short Advertising Copy Does NOT Sell More" by Ira Kalb, www.businessinsider.com. May 28, 2013.

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• There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers.

  David Ogilvy

  Business, Needs, Looks

  David Ogilvy (1963). “Confessions of an advertising man”, Holiday House

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• Living in an age of advertisement, we are perpetually disillusioned. The perfect life is spread before us every day, but it changes and withers at a touch.

  J. B. Priestley

  Birthday, Perfect, Age

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• Every advertisement is part of the long term investment in the personality of the brand.

  David Ogilvy

  Long, Personality, Investment

  David Ogilvy (2012). “The Unpublished David Ogilvy”, p.65, Profile Books

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• It is a most extraordinary thing, but I never read a patent medicine advertisement without being impelled to the conclusion that I am suffering from the particular disease therein dealt with in its most virulent form.

  Jerome K. Jerome

  Medicine, Suffering, Patents

  Three Men in a Boat (1889) ch. 1

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• As a mom, I know it is my responsibility, and no one else's, to raise my kids. But we have to ask ourselves, what does it mean when so many parents are finding their best efforts undermined by an avalanche of advertisements aimed at our kids.

  Michelle Obama

  Mom, Mother, Mean

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• Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.

  David Ogilvy

  Business, Marketing, Advertising

  David Ogilvy (1963). “Confessions of an advertising man”, Holiday House

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• Advertisements may be evaluated scientifically; they cannot be created scientifically.

  Leo Bogart

  Business, May, Advertising

  LEO BOGART (1967). “STRATEGY IN ADVERTISING”

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• Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.

  David Ogilvy

  Writing, Men, Agency

  David Ogilvy (1963). “Confessions of an advertising man”, Holiday House

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• Courteous treatment will make a customer a walking advertisement.

  James Cash Penney

  Inspirational, Educational, Satisfaction

  "$Ell Your Little Heart Out!". Book by Alan L. Alford, p. 71, October 1, 2012.

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• I have always believed that writing advertisements is the second most profitable form of writing. The first, of course, is ransom notes.

  Phil Dusenberry

  Writing, Marketing, Ransom

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• Advertisements are now so numerous that they are very negligently perused, and it is therefore become necessary to gain attention by magnificence of promises, and by eloquence sometimes sublime and sometimes pathetic.

  Samuel Johnson

  Gossip, Sublime, Promise

  Samuel Johnson, Elizabeth Carter, Samuel Richardson, Catherine Talbot (1825). “The Rambler: A Periodical Paper, Published in 1750, 1751, 1752”

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• The Internet offers an interesting combination of advertising and community - by participating in the community you can become an advertisement for yourself.

  Walter Jon Williams

  Interesting, Community, Advertising

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• A lot of the advertisement is done by saying: first of all, have a complex about who you are.

  Isabella Rossellini

  Done, Firsts, Advertising

  "I don't want to be a dictator or to be adored" by Gaby Wood, www.theguardian.com. May 8, 2004.

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• An epitaph is a belated advertisement for a line of goods that have been permanently discontinued.

  Irvin S. Cobb

  Funny, Sarcastic, Sarcasm

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