Sergio Zyman Quotes

• The sole purpose of marketing is to sell more to more people, more often and at higher prices. There is no other reason to do it.

  Sergio Zyman

  People, Marketing, Purpose

  26 Copy quote

• A brand is essentially a container for a customer’s complete experience with the product or company.

  Sergio Zyman

  Company, Brands, Customers

  14 Copy quote

• Challenge everything, assume nothing.

  Sergio Zyman

  Challenges, Assuming, Assume Nothing

  17 Copy quote

• If you don't keep giving customers reasons to buy from you, they won't

  Sergio Zyman

  Giving, Reason, Customers

  Sergio Zyman, Armin Brott (2003). “The End of Advertising as We Know It”, p.1, John Wiley & Sons

  13 Copy quote

• Focus groups are a waste of time, filled with people telling you what you want to hear so they can go home.

  Sergio Zyman

  Home, People, Focus

  13 Copy quote

• Selling more stuff to more people more often for more money more efficiently

  Sergio Zyman

  Selling More, People, Stuff

  Sergio Zyman (2004). “Renovate Before You Innovate: Why Doing the New Thing Might Not be the Right Thing”, Portfolio (Hardcover)

  20 Copy quote

• If you want to establish a clear image in the minds of consumers, you first need a clear image in your own mind.

  Sergio Zyman

  Mind, Needs, Want

  14 Copy quote

• If your marketing is not delivering consumers to the cash register with their wallets in their hands to buy your product, don't do it.

  Sergio Zyman

  Hands, Marketing, Cash

  11 Copy quote

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