Regis McKenna Quotes

• The more alike two products are, the more important their differences become.

  Regis McKenna

  Business, Two, Differences

  56 Copy quote

• Marketing is everything and everything is marketing.

  Regis McKenna

  Marketing

  52 Copy quote

• The best marketing is education.

  Regis McKenna

  Marketing

  14 Copy quote

• How do you design the product in a way so that it sells itself?.

  Regis McKenna

  Design, Way, Sells

  "Apple's First Marketing Guru on Why '1984' Is Overrated". Interview with Matthew Creamer, adage.com. March 01, 2012.

  13 Copy quote

• Marketing should focus on market creation, not market sharing

  Regis McKenna

  Focus, Marketing, Creation

  Regis McKenna (1985). “The Regis touch: million-dollar advice from America's top marketing consultant”, Addison Wesley Publishing Company

  9 Copy quote

• Speed has become an important element of strategy.

  Regis McKenna

  Important, Elements, Speed

  9 Copy quote

• It's ironic, but true, that in this age of electronic communications, personal interaction is becoming more important than ever.

  Regis McKenna

  Communication, Ironic, Important

  Regis McKenna (1985). “The Regis touch: million-dollar advice from America's top marketing consultant”, Addison Wesley Publishing Company

  8 Copy quote

• Branding is overrated.

  Regis McKenna

  Branding, Overrated

  6 Copy quote

• Just as one year in a dog's life is equivalent to seven years in a human life, one year in the high-technology business is like seven years in any other industry.

  Regis McKenna

  Life, Dog, Business

  Regis McKenna (1985). “The Regis touch: million-dollar advice from America's top marketing consultant”, Addison Wesley Publishing Company

  7 Copy quote

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