Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust.
The fear of loss is greater than the desire for gain.
Fear is the fatal killer of desire.
Desire is what takes the hot water of mediocrity and turns it into the steam of outstanding success.
Success comes from repeated efforts day in and day out. You learn from your mistakes, make adjustments and continue pressing forward until you achieve the results you desire.
Is your fear of failure greater than your desire to succeed?
Desire is the great equalizer.
Desire is the mother of motivation because that is where your motivation is born.
The playing field of life is not level, and for you to compete in the game of life, you need an equalizer of some kind. In the old West, the equalizer was the six-shooter. It enabled a little guy to chop a bigger man down to size. Desire is also an equalizer--and nowadays is highly encouraged over a six-shooter!
Obviously, raw talent is important, but the difference-maker between first and the rest of the pack is usually desire.
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