I think frugality drives innovation, just like other constraints do. One of the only ways to get out of a tight box is to invent your way out.
Because, you know, resilience - if you think of it in terms of the Gold Rush, then you'd be pretty depressed right now because the last nugget of gold would be gone. But the good thing is, with innovation, there isn't a last nugget. Every new thing creates two new questions and two new opportunities.
If you invent frequently and are willing to fail, then you never get to that point where you really need to bet the whole company.
What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.
One of the things that I hope will distinguish Amazon.com is that we continue to be a company that defies easy analogy. This requires a lot of innovation, and innovation requires a lot of random walk.
Every new thing creates two new questions and two new opportunities.
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