Cultures, for better or worse, are very stable.
Cultures aren’t so much planned as they evolve from that early set of people.
Part of company culture is path-dependent. It’s the lessons you learn along the way.
Many of the traits that make Amazon unusual are now deeply ingrained in the culture. In fact, if I wanted to change them, I couldn't. The cultures are self-reinforcing, and that's a good thing.
... if it's not your style to stretch and go the extra mile to make sure our customer experience is great, you're going to have an allergic reaction to this company. You probably won't stay. If you do try and stay, but can't adapt to the culture then it will reject you like a virus from a healthy immune system.
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