Your brand is what people say about you when you're not in the room
A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
If you double the number of experiments you do per year you're going to double your inventiveness.
The balance of power is shifting toward consumers and away from companies The right way to respond to this if you are a company is to put the vast majority of your energy, attention and dollars into building a great product or service and put a smaller amount into shouting about it, marketing it.
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