Howard Schultz Quotes - Page 6

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• I think people will walk into the Starbucks store and overnight recognize the significant difference between what Starbucks represents day-in and day-out and all the other coffee companies that have been serving coffee in India for so many years.

  Howard Schultz

  Coffee, Thinking, Years

  4 Copy quote

• I probably have about four or five cups of coffee a day. I make myself an espresso macchiato when I wake, which is a shot of espresso and just a dollop of steamed milk. Then, if I'm going to do some work at home, I would make myself a French press. It's the best way to make conventional coffee.

  Howard Schultz

  Coffee, Home, Espresso

  4 Copy quote

• The companies that are lasting are those that are authentic.

  Howard Schultz

  Lasting, Company

  Howard Schultz, Dori Jones Yang (1997). “Pour your heart into it: how Starbucks built a company one cup at a time”

  5 Copy quote

• Growing up I always felt like I was living on the other side of the tracks. I knew the people on the other side had more resources, more money, happier families.

  Howard Schultz

  Growing Up, People, Track

  "Starbucks' Howard Schultz on how he became coffee king". www.mirror.co.uk. August 5, 2010.

  4 Copy quote

• Americans reading the paper, listening to the news every single day, and all you hear is things are getting worse and worse. And that has a psychological effect on consumer confidence. That's what consumer confidence is.

  Howard Schultz

  Reading, Listening, News

  4 Copy quote

• More than anything else, technology will pave the way for innovative change at Starbucks. The bulk of Starbucks' innovation over the next several years will be technology-focused.

  Howard Schultz

  Technology, Years, Innovation

  5 Copy quote

• The future of America is not an entitlement. We have been given a treasure chest of gifts and opportunities, but some people are being left behind, and success is not sustainable unless it is shared.

  Howard Schultz

  Opportunity, America, People

  8 Copy quote

• You walk into a retail store, whatever it is, and if there's a sense of entertainment and excitement and electricity, you wanna be there.

  Howard Schultz

  Retail, Entertainment, Excitement

  5 Copy quote

• When it comes to Starbucks, I take every threat very personally.

  Howard Schultz

  Starbucks, Threat

  Howard Schultz, Joanne Gordon (2012). “Onward: How Starbucks Fought for Its Life without Losing Its Soul”, p.14, Rodale

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• I think there is probably no better person to aspire to emulate than Steve Jobs and what he has done at Apple in terms of his leadership, his innovation, not settling for mediocrity.

  Howard Schultz

  Jobs, Thinking, Apples

  "Starbucks legend delivers recovery by thinking smaller". Interview with David Teather, www.theguardian.com. January 21, 2010.

  4 Copy quote

• I think what we're lacking in society, not only in the U.S. but also around the world, is to find heroes once again and to celebrate these kind of people.

  Howard Schultz

  Hero, Thinking, People

  4 Copy quote

• Starbucks represents something beyond a cup of coffee.

  Howard Schultz

  Coffee, Cups, Starbucks

  41 Copy quote

• On balance, I am a supporter of the minimum wage going up. We've got to be very careful what we wish for because some employers - and there could be a lot of them - will be scared away from hiring new people or creating incremental hours for part-time people as a result of that wage going up.

  Howard Schultz

  Creating, People, Balance

  4 Copy quote

• My son is trying to be a sports writer, and my daughter is a college student. She wants to be a comedy writer, and she's at film school. I discouraged both of them early on from getting involved in Starbucks. I didn't think it would be fair; plus, they didn't have any interest anyway.

  Howard Schultz

  Sports, Daughter, School

  16 Copy quote

• There's a metaphor Vincent Eades likes to use: "If you examine a butterfly according to the laws of aerodynamics, it shouldn't be able to fly. But the butterfly doesn't know that, so it flies.

  Howard Schultz

  Butterfly, Law, Aerodynamics

  Howard Schultz, Dori Jones Yang (1997). “Pour your heart into it: how Starbucks built a company one cup at a time”

  31 Copy quote

• Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.

  Howard Schultz

  Believe, People, Loyal

  Howard Schultz, Dori Jones Yang (1997). “Pour your heart into it: how Starbucks built a company one cup at a time”

  18 Copy quote

• The evolving social and digital media platforms and highly innovative and relevant payment capabilities are causing seismic changes in consumer behavior and creating equally disruptive opportunities for business.

  Howard Schultz

  Opportunity, Media, Creating

  4 Copy quote

• There's an energy and excitement when you're building a company. You have so much tail wind. You're planting new seeds. But it's also scary, because there's no safety net.

  Howard Schultz

  Wind, Safety, Scary

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• We can't wait for Washington. Business leaders are going to have to galvanize their own constituencies and do everything they can to demonstrate confidence in the economy, and I think that can be contagious.

  Howard Schultz

  Thinking, Leader, Waiting

  4 Copy quote

• When we love something, emotion often drives our actions. This is the gift and the challenge entrepreneurs face every day. The companies we dream of and build from scratch are part of us and intensely personal. They are our families. Our lives. But the entrepreneurial journey is not for everyone. Yes, the highs are high and the rewards can be thrilling. But the lows can break your heart. Entrepreneurs must love what they do to such a degree that doing it is worth sacrifice and, at times, pain. But doing anything else, we think, would be unimaginable

  Howard Schultz

  Dream, Pain, Heart

  4 Copy quote

• When I first discovered in the early 1980s the Italian espresso bars in my trip to Italy, the vision was to re-create that for America - a third place that had not existed before. Starbucks re-created that in America in our own image; a place to go other than home or work. We also created an industry that did not exist: specialty coffee.

  Howard Schultz

  Coffee, Home, Italian

  "Starbucks at 40: Java juggernaut branches out". Interview with Bruce Horovitz, www.usatoday.com. March 10, 2011.

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• With a population of more than 600 million people, an emerging middle class that is driving strong consumption, and a robust and resilient economy, Southeast Asia presents a compelling growth opportunity for Starbucks.

  Howard Schultz

  Strong, Opportunity, Class

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• To stay vigorous, a company needs to provide a stimulating and challenging environment for all these types: the dreamer, the entrepreneur, the professional manager, and the leader. If it doesn't, it risks becoming yet another mediocre corporation.

  Howard Schultz

  Entrepreneur, Leader, Challenges

  Howard Schultz, Dori Jones Yang (1997). “Pour your heart into it: how Starbucks built a company one cup at a time”

  4 Copy quote

• I was working probably at the age of 10, when I had my first paper route. I had every different kind of job you could possibly imagine as a young kid.

  Howard Schultz

  Jobs, Kids, Age

  4 Copy quote

• Starbucks has stores in America in many, many communities that are governed by many, many different municipalities. Starbucks cannot dictate to a municipality in Cincinnati or Kansas City or Sacramento how or why or when there should be a recycling program.

  Howard Schultz

  Cities, Kansas City, America

  "Starbucks CEO Howard Schultz discusses turnaround". Interview with Melissa Allison, www.seattletimes.com. March 12, 2011.

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