Howard Schultz Quotes About Coffee

Quotes about: Coffee

• We are not in the coffee business serving people, we are in the people business serving coffee.

  Howard Schultz

  Coffee, People, Serving

  "25 million of us buy his skinny lattes every week" by John Carlin, www.theguardian.com. July 13, 2003.

• We would take something old and tired and common - coffee - and weave a sense of romance and community around it. We would rediscover the mystique and charm that had swirled around coffee throughout the centuries.

  Howard Schultz

  Coffee, Tired, Community

  Howard Schultz, Dori Jones Yang (1997). “Pour your heart into it: how Starbucks built a company one cup at a time”

• I can't imagine a day without coffee. I can't imagine!

  Howard Schultz

  Coffee, Imagine, I Can

• The premium single-cup segment is the fastest-growing business within the global coffee industry.

  Howard Schultz

  Coffee, Cups, Growing

• Customers don't always know what they want. The decline in coffee-drinking was due to the fact that most of the coffee people bought was stale and they weren't enjoying it. Once they tasted ours and experienced what we call "the third place" ... a gathering place between home and work where they were treated with respect.. they found we were filling a need they didn't know they had.

  Howard Schultz

  Educational, Drinking, Coffee

  "Grounds For Success". Interview with Scott S. Smith, www.entrepreneur.com. May 1, 1998.

• Certainly the caffeine in coffee, whether it's Starbucks or generic coffee, is somewhat of a stimulant. But if you drink it in moderation, which I think four or five cups a day is, you're fine.

  Howard Schultz

  Coffee, Thinking, Four

• Starbucks represents something beyond a cup of coffee.

  Howard Schultz

  Coffee, Cups, Starbucks

• China traditionally has been a tea-drinking country but we turned them into coffee drinkers.

  Howard Schultz

  Country, Drinking, Coffee

• There's this myth that has been exacerbated by others that Starbucks means a $4 cup of coffee, which is not true.

  Howard Schultz

  Coffee, Mean, Cups

• When I first discovered in the early 1980s the Italian espresso bars in my trip to Italy, the vision was to re-create that for America - a third place that had not existed before. Starbucks re-created that in America in our own image; a place to go other than home or work. We also created an industry that did not exist: specialty coffee.

  Howard Schultz

  Coffee, Home, Italian

  "Starbucks at 40: Java juggernaut branches out". Interview with Bruce Horovitz, www.usatoday.com. March 10, 2011.

• When I returned as CEO in 2008, Starbucks had forgotten that meaningful innovations balance an organization's heritage with modern-day relevance and market differentiation, so we had to reorient. In one brainstorming session, we visited and observed great retailers, then asked ourselves, 'If Starbucks did not exist, what type of coffee experience would we create?

  Howard Schultz

  Meaningful, Coffee, Organization

• We think of Starbucks not as a coffee company but a media company.

  Howard Schultz

  Coffee, Thinking, Media

• Don't buy preground coffee.

  Howard Schultz

  Coffee

• I probably have about four or five cups of coffee a day. I make myself an espresso macchiato when I wake, which is a shot of espresso and just a dollop of steamed milk. Then, if I'm going to do some work at home, I would make myself a French press. It's the best way to make conventional coffee.

  Howard Schultz

  Coffee, Home, Espresso

• Starbucks has a role and a meaningful relationship with people that is not only about the coffee.

  Howard Schultz

  Meaningful, Coffee, People

• I think people will walk into the Starbucks store and overnight recognize the significant difference between what Starbucks represents day-in and day-out and all the other coffee companies that have been serving coffee in India for so many years.

  Howard Schultz

  Coffee, Thinking, Years

• While we are a coffee company at heart, Starbucks provides much more than the best cup of coffee—we offer a community gathering place where people come together to connect and discover new things.

  Howard Schultz

  Coffee, Heart, People

• I think we are living in a time where the consumer has lots of choices, whether it's coffee, newspapers or whatever it is. And there is parity in the market place and as a result of that the consumer is beginning to make decisions, not just on what things cost and the convenience of it.

  Howard Schultz

  Coffee, Thinking, Choices

  "Full of beans" by Terry Macalister, www.theguardian.com. October 16, 2004.

• Starbucks is rekindling America's love affair with coffee, bringing romance and fresh flavor back to the brew.

  Howard Schultz

  Coffee, America, Romance

• If you look at coffee, tea, food and juice, we think there are inherent opportunities. If you look at health bars or grab-and-go products that are in our stores, we think we can significantly enhance them and make them more widely available.

  Howard Schultz

  Coffee, Opportunity, Thinking

  "Starbucks at 40: Java juggernaut branches out". Interview with Bruce Horovitz, www.usatoday.com. March 10, 2011.

• I was taken by the power that savoring a simple cup of coffee can have to connect people and create community.

  Howard Schultz

  Coffee, Taken, Simple

  Howard Schultz, Joanne Gordon (2012). “Onward: How Starbucks Fought for Its Life without Losing Its Soul”, p.12, Rodale

• In many places where coffee is grown, deforestation is a major issue. With Starbucks' position in the marketplace and the respect and relationships we have, we can - and have, in some cases - been able to educate and influence people.

  Howard Schultz

  Coffee, Issues, People

  "Starbucks CEO Howard Schultz discusses turnaround". Interview with Melissa Allison, www.seattletimes.com. March 12, 2011.

• My kids probably started drinking coffee in their late teens.

  Howard Schultz

  Drinking, Coffee, Kids

  "Starbucks hits 40 feeling perky". Interview with Bruce Horovitz, www.usatoday.com. March 6, 2011.

• The growth of the company and the license that Starbucks has is to participate in other food and beverage opportunities. We have a global business... and in many parts of the world, tea is much, much bigger than coffee, and we're going to bring tea and bring our capability and our understanding of what we've done for coffee to tea.

  Howard Schultz

  Coffee, Opportunity, Understanding

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