Howard Schultz Quotes About Marketing

Quotes about: Marketing

• Authentic brands don't emerge from marketing cubicles or advertising agencies. They emanate from everything the company does.

  Howard Schultz

  Inspirational, Inspiring, Real

• Customers don't always know what they want. The decline in coffee-drinking was due to the fact that most of the coffee people bought was stale and they weren't enjoying it. Once they tasted ours and experienced what we call "the third place" ... a gathering place between home and work where they were treated with respect.. they found we were filling a need they didn't know they had.

  Howard Schultz

  Educational, Drinking, Coffee

  "Grounds For Success". Interview with Scott S. Smith, www.entrepreneur.com. May 1, 1998.

• The rules of engagement around building a brand have changed significantly over the past 10 to 15 years. Where companies at one time could spread their message through traditional marketing, consumers now seek an enduring emotional connection with the companies they patronize. The foundation of that connection is the most important characteristic of building a world-class brand: trust. Trust with your people and trust with your customers.

  Howard Schultz

  Success, Business, Emotional

• Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.

  Howard Schultz

  Thinking, People, Training

  "Howard Schultz, CEO, Starbucks". Interview with Andrew Stevens, edition.cnn.com. December 28, 2007.

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