Howard Schultz Quotes - Page 2

Quotes about:

• Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.

  Howard Schultz

  Thinking, People, Training

  "Howard Schultz, CEO, Starbucks". Interview with Andrew Stevens, edition.cnn.com. December 28, 2007.

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• What I would say to young entrepreneurs is there's so many moments in your life where you have these dreams, and people are trying to protect you, and they say, perhaps, friends, family, parents sometimes, they don't agree with it, they think, 'This is just too high of a hurdle.' And I don't agree with that.

  Howard Schultz

  Dream, Thinking, Young Entrepreneurs

  26 Copy quote

• Customers must recognize that you stand for something.

  Howard Schultz

  Branding, Stand For Something, Customers

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• Any business today that embraces the status quo as an operating principle is going to be on a death march.

  Howard Schultz

  Challenging The Status Quo, Today, Principles

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• Don't settle! Embrace a dream--and keep dreaming. Don't be a bystander. Take it personally.

  Howard Schultz

  Dream, Bystanders, Settling

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• Hiring people is an art, not a science, and resumes can't tell you whether someone will fit into a company's culture.

  Howard Schultz

  Art, Business, Technology

  "Grounds For Success". Interview with Scott S. Smith, www.entrepreneur.com. May, 1998.

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• But when you really believe-in yourself, in your dream-you just have to do everything you possibly can to take control and make your vision a reality. No great achievement happens by luck.

  Howard Schultz

  Dream, Believe, Reality

  Howard Schultz, Dori Jones Yang (1997). “Pour your heart into it: how Starbucks built a company one cup at a time”

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• Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust.

  Howard Schultz

  Emotional, Important, Characteristics

  "Piers Morgan Tonight", edition.cnn.com. August 17, 2011.

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• If you want to achieve widespread impact and lasting value, be bold.

  Howard Schultz

  Teaching, Learning, Impact

  Howard Schultz, Dori Jones Yang (1997). “Pour your heart into it: how Starbucks built a company one cup at a time”

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• People want guidance, not rhetoric. They need to know what the plan of action is, and how it will be implemented. They want to be given responsibility to help solve the problem and authority to act on it.

  Howard Schultz

  Responsibility, People, Needs

  16 Copy quote

• We would take something old and tired and common - coffee - and weave a sense of romance and community around it. We would rediscover the mystique and charm that had swirled around coffee throughout the centuries.

  Howard Schultz

  Coffee, Tired, Community

  Howard Schultz, Dori Jones Yang (1997). “Pour your heart into it: how Starbucks built a company one cup at a time”

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• Effective leaders share two intertwined attributes: an unbridled level of confidence about where their organizations are headed, and the ability to bring people along.

  Howard Schultz

  Leadership, Organization, Two

  Howard Schultz, Joanne Gordon (2012). “Onward: How Starbucks Fought for Its Life without Losing Its Soul”, p.260, Rodale

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• I realize that idealism is out of sync with the cynicism of our age. Skepticism has come to be synonymous with sophistication, and glibness is mistaken for intelligence. In such an atmosphere, why bother aiming high? Far too many people don't. I just want to reassure people to have the courage to persevere, to keep following their hearts even when others scoff. Don't be beaten down by naysayers. Don't let the odds scare you from even trying.

  Howard Schultz

  Courage, Heart, Odds

  23 Copy quote

• Every step of the way, I made a point to underpromise and overdeliver. In the long run, that's the only way to ensure security in any job.

  Howard Schultz

  Running, Jobs, Long

  Howard Schultz, Dori Jones Yang (1997). “Pour your heart into it: how Starbucks built a company one cup at a time”

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• While we are a coffee company at heart, Starbucks provides much more than the best cup of coffee—we offer a community gathering place where people come together to connect and discover new things.

  Howard Schultz

  Coffee, Heart, People

  4 Copy quote

• Great companies are defined by their discipline and their understanding of who they are and who they are not.

  Howard Schultz

  Discipline, Understanding, Great Company

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• It's one thing to dream, but when the moment is right, you've got to be willing to leave what's familiar and go out to find your own sound.

  Howard Schultz

  Dream, Sound, Execution

  Howard Schultz, Dori Jones Yang (1997). “Pour your heart into it: how Starbucks built a company one cup at a time”

  6 Copy quote

• China traditionally has been a tea-drinking country but we turned them into coffee drinkers.

  Howard Schultz

  Country, Drinking, Coffee

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• One of the fundamental aspects of leadership, I realized more and more, is the ability to instill confidence in others when you yourself are feeling insecure

  Howard Schultz

  Insecure, Feelings, Fundamentals

  Howard Schultz, Dori Jones Yang (1997). “Pour your heart into it: how Starbucks built a company one cup at a time”

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• If you put on a lousy production with white actors, it's lousy. There is a problem, or can be, at this stage of our social evolution, with mixing the casts. It may not be a question of race so much as class. You would rarely find a black man in a high executive position where he was swinging his weight around.

  Howard Schultz

  Men, White, Race

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• I think we are living in a time where the consumer has lots of choices, whether it's coffee, newspapers or whatever it is. And there is parity in the market place and as a result of that the consumer is beginning to make decisions, not just on what things cost and the convenience of it.

  Howard Schultz

  Coffee, Thinking, Choices

  "Full of beans" by Terry Macalister, www.theguardian.com. October 16, 2004.

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• I never wanted to be on any billionaires list. I never define myself by net worth. I always try to define myself by my values.

  Howard Schultz

  Trying, Lists, Billionaire

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• We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to bring a gun into Starbucks and the people who want to prevent it. It is a very difficult, fragile situation.

  Howard Schultz

  Gun, People, Political

  "Exclusive: Starbucks CEO Says Guns at Odds with Vision for Company" by Terry Morgan and Charles Herman, abcnews.go.com. April 2, 2010.

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• There are moments in our lives when we summon the courage to make choices that go against reason, against common sense and the wise counsel of people we trust. But we lean forward nonetheless because, despite all risks and rational argument, we believe that the path we are choosing is right and best thing to do. We refuse to be bystanders, even if we do not know exactly where our actions will lead.

  Howard Schultz

  Wise, Believe, Bystanders

  Howard Schultz, Joanne Gordon (2012). “Onward: How Starbucks Fought for Its Life without Losing Its Soul”, p.7, Rodale

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• I was taken by the power that savoring a simple cup of coffee can have to connect people and create community.

  Howard Schultz

  Coffee, Taken, Simple

  Howard Schultz, Joanne Gordon (2012). “Onward: How Starbucks Fought for Its Life without Losing Its Soul”, p.12, Rodale

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