Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called You.
"Old" is definitely not cool in America. Never has been.
One reason (among many) that women may well take over the world of "virtual enterprises" is that they seem to have a greater instinct for networking. And the unfettered-by-machismo males who have taken to networking will do better than those who shun it as "sissy stuff." But truth is, it has always been the age of "networkers"; and in an era where organizations depend more and more on tenuously connected outsiders to get the job done, it will only become so.
We often hear that the digital age has resulted in a devaluing of time, space, and place. But I wonder if theseclaims are exaggerated.
The populations of most cities around the world continue to grow. The reasonspeople congregate in cities are various and complex, and the dawn of the digital age has not put much of adamper on the human urge to congregate.
We are no doubt in the Great Age of the Brand.
I believe in the age of the Internet, Facebook and Twitter, that relationships are everything.
Print-based libraries developed in an age of scarce printed resources.
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