The trouble with much of the advice business gets today about the need to be more vigorously creative is that its advocates often fail to distinguish between creativity and innovation. Creativity is thinking up new things. Innovation is doing new things... The shortage is of innovators.
Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called You.
A while back, I came across a line attributed to IBM founder Thomas Watson. If you want to achieve excellence, he said, you can get there today. As of this second, quit doing less-than-excellent work.
It's this simple: You are a brand. You are in charge of your brand. There is no single path to success. And there is no one right way to create the brand called You. Except this: Start today. Or else.
Send 10-TEN!!-people flowers. Today. As "Thank yous" for good things "small"-or even large-done in the last two weeks.
Never, ever rest on your laurels. Today's laurels are tomorrow's compost.
Have you thanked a front-line employee for carrying around a great attitude ... today?
Today brands are everything, and all kinds of products and services - from accounting firms to sneaker makers to restaurants - are figuring out how to transcend the narrow boundaries of their categories and become a brand surrounded by a Tommy Hilfiger-like buzz.
The best kept secret in the global economy today is this: When your service is AWESOME you get so stinking rich you have to buy new bags to carry all the money home.
In today's economy there are no experts, no 'best and brightest' with all the answers. It's up to each one of us. The only way to screw up is to not try anything.
Take someone NEW AND WEIRD to lunch today
The manager, in today's world, doesn't get paid to be a steward of resources, a favored term not so many years ago. He or she gets paid for one and only one thing: to make things better (incrementally and dramatically), to change things, to act - today.
It boils down to studenthood-in-perpetuity / curiosity-in-perpetuity / applied fanatic restlessness. That is, a belief that life is ONE BIG LEARNING EXPERIENCE. Something mysterious happens to a curious, fully engaged mind - and it happens as often as not, subconsciously. Strange little sparks are set off, connections made, insights triggered. The results: an exponentially increased ability to tune up / reinvent / WOW-ize today's project at work.
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