Marketers Quotes - Page 2

• Content Marketing is all the Marketing that's left.

  Seth Godin

  Marketing, Content Marketing, Left

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• Never stop testing, and your advertising will never stop improving. Testing was used in advertising decades ago. The internet has made testing so easy that every online marketer can use it to improve advertising results. Google content experiment is a free tool for you to do split testing.

  David Ogilvy

  Google, Tools, Use

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• A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is.

  Scott D. Cook

  Business, Media, Marketing

  33 Copy quote

• Great marketers don't make stuff. They make meaning.

  Seth Godin

  Stuff

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• If you want to become a great marketer, the place to start is actually selling. one on one, face to face.

  Eben Pagan

  Want, Faces, Selling

  16 Copy quote

• Marketers need to spend less time making promises and more time keeping them.

  Seth

  Time Keeping, Promise, Needs

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• Bud Light....the perfect beer for marketers about to lose their job.

  Jeff Barrett

  Jobs, Beer, Light

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• As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service.

  John Sculley

  Selling, Branding, Bigs

  "Former Apple CEO John Sculley on the consumer revolution in healthcare". Interview with Halle Tecco, venturebeat.com. July 31, 2013.

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• You have to understand as a marketer that consumers are functioning in the age of efficiency.

  Mitch Joel

  Marketing, Age, Efficiency

  6 Copy quote

• What's the DNA of a marketer? We call it the 4-I's: instigator, implementer, innovator, and integrator.

  Beth Comstock

  Dna, Instigators, Innovators

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• More than ever, we express ourselves with what we buy and how we use what we buy. Extensions of our personality, totems of our selves, reminders of who we are or would like to be. Great marketers don't make stuff. They make meaning.

  Seth

  Self, Personality, Use

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• The marketers can compete with free; it just has to be better. Look at bottled water if you don't believe me.

  Jonathan Potter

  Believe, Water, Competition

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• When the product is right, you don't have to be a great marketer.

  Lee Iacocca

  Business, Reality, Products

  Lee Iacocca, William Novak (2011). “Iacocca: An Autobiography”, p.78, Bantam

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• Marketers keep inventing desires, necessities for you and for me. I need this. I need that. I need. I need. It's the need of a smoking fit. If you don't smoke that cigarette now, you'll die - when in reality you die because you succumb to the rage and rattle of the needy greed that keeps you busy needing more and more things. Is this the American Dream - the greedy need?

  Giannina Braschi

  Dream, Reality, Greed

  "United States of Banana". Book by Giannina Braschi, 2011.

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• New technologies make it possible for even the mass marketer to assume the role of a small proprietor, doing business again wit individuals, one at a time.

  Don Peppers

  Technology, Roles, Assuming

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• Marketers reinforce the idea - a false one - that celebrity is available to everyone.

  Mal Fletcher

  Ideas, Available

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• No longer dependent on 30 second spots, today's marketers need a never-ending stream of content.

  David Louis Edelman

  Needs, Today, Spots

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• What marketers used to do is make average products for average people. That's what mass marketing is. They would ignore the geeks, and - God forbid - the laggards. It was all about going for the center. I don't think that's the strategy we want to use anymore.

  Seth Godin

  Thinking, Average, People

  "What Makes An Idea Go Viral?". "TED Radio Hour" with Guy Raz, www.npr.org. March 4, 2016.

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• I don't even consider myself an environmentalist anymore. I'm a free-marketer. I go out into the marketplace and I catch the polluters who are cheating the free market.

  Robert F. Kennedy, Jr.

  Cheating, Environmentalist, Free Market

  9 Copy quote

• The only marketers who know what the hell they're doing are those who have worked in sales

  David Ogilvy

  Hell, Knows

  4 Copy quote

• If marketers could uncover what is going on in our brains that makes us choose one brand over another-what information passes through our brain's filter and what information doesn't-well, that would be key to truly building brands of the future.

  Martin Lindstrom

  Keys, Brain, Filters

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• Our job as marketers and leaders, is to create vibrant pockets, not to hunt for mass.

  Seth Godin

  Jobs, Leader, Pockets

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• Social enables word of mouth at an unprecedented scale. Its most powerful effect, through reviews and recommendations, is to put product quality and value for money as the key to success in commerce. Social brings a level of transparency that prevents marketers from advertising their way to success without underlying product quality.

  Roelof Botha

  Powerful, Keys, Quality

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• The consistent growth in overall revenues shows marketers may be shifting more of their total advertising budgets to online. This is a natural development as research shows more consumers are spending a larger percentage of their media time online, while the flow of advertising dollars follows.

  David Silverman

  Media, Growth, Dollars

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• Marketers know that if people you respect - perhaps laughably including entertainers and athletes - say they like a product, you're more likely to buy.

  Robert J. Shiller

  Athlete, People, Entertainers

  Source: www.psychologytoday.com

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