Your most unhappy customers are your greatest source of learning.
Coming together is a beginning; keeping together is progress; working together is success.
It is not the employer who pays the wages. Employers only handle the money. It is the customer who pays the wages.
Lack of loyalty is one of the major causes of failure in every walk of life
You don't earn loyalty in a day. You earn loyalty day-by-day.
Do what you do so well that they will want to see it again and bring their friends.
Kind words can be short and easy to speak, but their echoes are truly endless.
Loyal customers, they don't just come back, they don't simply recommend you, they insist that their friends do business with you.
Every great business is built on friendship.
You've got to give loyalty down, if you want loyalty up.
Customer satisfaction is worthless. Customer loyalty is priceless.
Every company's greatest assets are its customers, because without customers there is no company.
Make your product easier to buy than your competition, or you will find your customers buying from them, not you.
Repeat business or behavior can be bribed. Loyalty has to be earned.
The key is to set realistic customer expectations, and then not to just meet them, but to exceed them - preferably in unexpected and helpful ways.
Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves
Always do more than is required of you.
Customer service is not a department, it's everyone's job.
If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.
There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.
If put to the pinch, an ounce of loyalty is worth a pound of cleverness.
Quality in a service or product is not what you put into it. It is what the client or customer gets out of it.
A customer is the most important visitor on our premises, he is not dependent on us. We are dependent on him.
Every contact we have with a customer influences whether or not they'll come back. We have to be great every time or we'll lose them.
The complaining customer represents a huge opportunity for more business.
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