Consumers Quotes - Page 28

• Instead of creating aesthetically pleasing prose, you have to dig into a product or service, uncover the reasons why consumers would want to buy the product, and present those sales arguments in copy that is read, understood, and reacted to—copy that makes the arguments so convincingly the customer can’t help but want to buy the product being advertised.

  Robert W. Bly

  Creating, Want, Reason Why

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• The state has an active role to play in ensuring that there is equilibrium between the constituent parts of the economy, the consumers and the producers.

  Pierre Trudeau

  Play, Roles, Economy

  Pierre Elliott Trudeau (1995). “Memoirs”, McClelland & Stewart Limited

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• The myth that holds that the great corporation is the puppet of the market, the powerless servant of the consumer, is, in fact one of the devices by which its power is perpetuated.

  John Kenneth Galbraith

  Puppets, Corporations, Facts

  "The Age of Uncertainty". Book by John Kenneth Galbraith. Chapter 9, p. 258, 1977.

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• Science, math and engineering can give you the exhilarating power to become not mere spectators or consumers, but the active explorers, makers and doers who will help invent the future.

  Susan Hockfield

  Math, Engineering, Giving

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• The naturally colored products aren't as bright as the synthetically colored products, they're not as attractive to consumers. But, you know, it's the kind of thing that consumers simply would get used to very quickly.

  Michael F. Jacobson

  Kind, Attractive, Used

  Source: www.npr.org

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• I think we're approaching an era where there's a consistent dialogue going on between artists and consumers. And I think that's going to be part of the solution to actually selling music.

  Girl Talk

  Artist, Thinking, Eras

  Interview with Mark Richardson, pitchfork.com. October 6, 2008.

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• I do want to have that feeling that people are actively involved in something, rather than just consuming something. I suppose that's what it comes down to, because it's such a dominant capitalist society, everything becomes a consumer product. And I don't think that's really appropriate to the creative arts, really.

  Jarvis Cocker

  Art, Thinking, People

  Interview with Scott Plagenhoef, pitchfork.com. April 2, 2007.

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• American consumers might benefit if lenders provided greater mortgage product alternatives to the traditional fixed-rate mortgage.

  Alan Greenspan

  Alternatives, Benefits, Might

  "CNN Special Investigations Unit", transcripts.cnn.com. March 29, 2008.

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• If you want to establish a clear image in the minds of consumers, you first need a clear image in your own mind.

  Sergio Zyman

  Mind, Needs, Want

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• Consumers will purchase high quality products even if they are expensive, or in other words, even if there are slightly reasonable discount offers, consumers will not purchase products unless they truly understand and are satisfied with the quality. Also, product appeal must be properly communicated to consumers, but advertisements that are pushed on consumers are gradually losing their effect, and we have to take the approach that encourages consumers to retrieve information at their own will.

  Satoru Iwata

  Quality, Information, Losing

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• If the quality is there, the consumer will want it, buy it and pay for it.

  Frank Perdue

  Quality, Want, Pay

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• Disco is a major influence in the world of fashion. It is a dynamic factor in contemporary advertising. It is a message from every consumer that there has been a rediscovery of America's greatest by-product: fun.

  Neil Bogart

  Fashion, Fun, America

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• There are now unmistakeable signs of a trend in favor of superior products at premium prices. The consumer is not a moron, she is your wife.

  David Ogilvy

  Wife, Favors, Trends

  "Ogilvy on Advertising". Book by David Ogilvy, p.170, 1983.

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• We are sacrificing ourselves for our ready-made goods; we are consumers and live in such a way that the means may consume the end.

  Karl Kraus

  Mean, Sacrifice, May

  "In These Great Times". Book by Karl Kraus, translated by Harry Zohn, p. 74, 1976.

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• The main purpose of advertising is to undermine markets. If you go to graduate school and you take a course in economics, you learn that markets are systems in which informed consumers make rational choices. That's what's so wonderful about it. But that's the last thing that the state corporate system wants. It is spending huge sums to prevent that.

  Noam Chomsky

  School, Choices, Purpose

  Speech at 25th anniversary of the International Relations Center in Santa Fe, New Mexico, January 26, 2005.

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• There is only one remedy for ignorance and thoughtlessness, and that is literacy. Millions and millions of children would today stand in no need of sex education or consumer education or anti-racism education or any of those fake educations, if they had had in the first place 'an' education.

  Richard Mitchell

  Education, Sex, Children

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• [I]n the male sexual lexicon, which is the vocabulary of power, erotica is simply high-class pornography: better produced, better conceived, better executed, better packaged, designed for a better class of consumer. As with the call girl and the streetwalker, one is turned out better but both are produced by the same system of sexual values and both perform the same sexual service.

  Andrea Dworkin

  Girl, Vocabulary, Class

  Andrea Dworkin (1989). “Pornography: men possessing women”, Plume

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• Miniaturization of electronics started by NASA's push became an entire consumer products industry. Now we're carrying the complete works of Beethoven on a lapel pin listening to it in headphones.

  Neil deGrasse Tyson

  Listening, Electronics, Nasa

  Source: www.pbs.org

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• At the end of the day, it doesn’t matter how good your PowerPoint slides are or your strategy or concept. What it really comes down to is your team. How motivated and willing are they to reinvent your organization and how much do they understand the evolving consumer need?

  Jeremy Gutsche

  Team, Organization, The End Of The Day

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• Teaching needs an ecosystem that supports evidence-based practice. It will need better systems to disseminate the results of research more widely, but also a better understanding of research, so that teachers can be critical consumers of evidence.

  Ben Goldacre

  Teacher, Teaching, Practice

  "Teachers need to drive the research agenda" by Ben Goldacre, www.theguardian.com. March 18, 2013.

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• Every patient is a consumer, and every consumer is a potential patient. What NantWorks is doing is building the world the way Da Vinci saw it, and augmenting every frame a human being sees as they work, live and play.

  Patrick Soon-Shiong

  Play, Way, Saws

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• Students who acquire large debts putting themselves through school are unlikely to think about changing society. When you trap people in a system of debt, they can't afford the time to think. Tuition fee increases are a disciplinary technique, and by the time students graduate, they are not only loaded with debt, but have also internalized the disciplinarian culture. This makes them efficient components of the consumer economy.

  Noam Chomsky

  School, Thinking, People

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• The ordinary person senses the greatness of the odds against him even without thought or analysis, and he adapts his attitudes unconsciously. A huge passivity has settled on industrial society. For people carried about in mechanical vehicles, earning their living by waiting on machines, listening much of the waking day to canned music, watching packaged movie entertainment and capsulated news, for such people it would require an exceptional degree of awareness and an especial heroism of effort to be anything but supine consumers of processed goods.

  Marshall McLuhan

  Attitude, Greatness, Odds

  "The Mechanical Bride : Folklore of Industrial Man" by Marshall McLuhan, (p. 21), 1951.

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• My object, having a surplus to deal with, is to consider how I can deal with it to the greatest advantage to the consumer - how, without inflicting any injury on Canada, I can secure the most substantial benefit to this country, to the manufacturing, to the commercial, and to the agricultural interests. The real way in which we can benefit the working and manufacturing classes is, unquestionably, by removing the burden that presses on the springs of manufactures and commerce.

  Robert Peel

  Country, Spring, Real

  Speech in the House of Commons, March 11, 1842.

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• In the consumer economy taste is not the criterion in the marketing of expensive soft drinks, usability is not the primary criterion in the marketing of home and office appliances. We are surrounded with objects of desire, not objects of use.

  Donald A. Norman

  Home, Office, Marketing

  "The Design of Everyday Things". Book by Don Norman, ch. 7, p. 216, 1988.

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