Fish did not discover water.
Publication is a self-invasion of privacy.
All words, in every language, are metaphors.
We look at the present through a rear view mirror. We march backwards into the future.
Gutenberg made everybody a reader. Xerox makes everybody a publisher.
An administrator in a bureaucratic world is a man who can feel big by merging his non-entity in an abstraction. A real person in touch with real things inspires terror in him.
Moral indignation is a technique used to endow the idiot with dignity.
The greatest propaganda in the world is our mother tongue, that is what we learn as children, and which we learn unconsciously. That shapes our perceptions for life. That is propaganda at its most extreme form.
Most people are alive in an earlier time, but you must be alive in our own time.
There ain't no grammatical errors in a non-literate society.
When information overload occurs, pattern recognition is how to determine truth.
I don't want them to believe me, I just want them to think.
The car has become the carapace, the protective and aggressive shell, of urban and suburban man.
First we shape our tools, thereafter they shape us
The medium, or process, of our time - electric technology is reshaping and restructuring patterns of social interdependence and every aspect of our personal life. It is forcing us to reconsider and re-evaluate practically every thought, every action.
All advertising advertises advertising.
I am resolutely opposed to all innovation, all change, but I am determined to understand what’s happening. Because I don’t choose just to sit and let the juggernaut roll over me. Many people seem to think that if you talk about something recent, you’re in favor of it. The exact opposite is true in my case. Anything I talk about is almost certainly something I’m resolutely against. And it seems to me the best way to oppose it is to understand it. And then you know where to turn off the buttons.
The literate man is a sucker for propaganda...You cannot propagandize a native. You can sell him rum and trinkets, but you cannot sell him ideas.
The specialist is one who never makes small mistakes while moving toward the grand fallacy.
The business of art is no longer the communication of thoughts or feelings which are to be conceptually ordered, but a direct participation in an experience. The whole tendency of modern communication...is towards participation in a process, rather than apprehension of concepts.
The most human thing about us is our technology.
With the arrival of electric technology, man extended, or set outside himself, a live model of the central nervous system itself. To the degree that this is so, it is a development that suggests a desperate and suicidal autoamputation, as if the central nervous system could no longer depend on the physical organs to be protective buffers against the slings and arrows of outrageous mechanism.
All the new media are art forms which have the power of imposing, like poetry, their own assumptions.
There is absolutely no inevitability, so long as there is a willingness to contemplate what is happening.
Education, which should be helping youth to understand and adapt to their revolutionary new environments, is instead being used merely as an instrument of cultural aggression.
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