Don't lie to anyone, but particularly don't lie to millennials. They just know. They can smell it. Be yourself: if you're old, be old. If you don't know anything about pop culture, don't pretend to know anything about pop culture. When you credit teenagers with intelligence and emotional sophistication, they respond intelligently and with emotional sophistication.
There's not a lot of room for un-ironic emotion in contemporary culture. I think that irony is an important tool in dealing with the world as we find it. It's a tool of protection, but it can also be a tool of incision to get to some truth. But along the way maybe we've lost some of what I think of as the power of straightforward emotion and earnestness and seriousness.
I'm interested in Internet cultures. I'm interested in what the teenagers who drive the Internet culture are passionate about. I follow their lead - they go to tumblr, I go to tumblr.
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