A customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so.
The best way to find yourself is to lose yourself in the service of others.
Find purpose. The means will follow.
The main purpose of life is to live rightly, think rightly, act rightly. The soul must languish when we give all our thought to the body.
The purpose of life is undoubtedly to know oneself. We cannot do it unless we learn to identify ourselves with all that lives. The sum-total of that life is God.
No matter how explicit the pledge, people will turn and twist the text to suit their own purpose
A selfish basis would not serve the purpose of taking a man higher and higher along the paths of evolution.
My purpose is to describe experiments in the science ofsatyagraha and not at all to describe how good I am.
Civilizations have come and gone and, in spite of our vaunted progress, I am tempted to ask again and again, 'To what purpose?'
A teetotaler would regard it as his duty to associate with his drunkard brother for the purpose of weaning him from the evil habit.
That atomic energy though harnessed by American scientists and army men for destructive purposes may be utilised by other scientists for humanitarian purposes is undoubtedly within the realm of possibility. ... An incendiary uses fire for his destructive and nefarious purpose, a housewife makes daily use of it in preparing nourishing food for mankind.
Men flocked to see it and ascended it as it was a novelty and of unique dimensions. It was the toy of the exhibition. So long as we are children we are attracted by toys, and the tower was a good demonstration of the fact that we are all children attracted by trinkets. That may be claimed to be the purpose served by the Eiffel Tower.
Rama Nama should come from the heart. In that event, Rama Nama could become an effective remedy against all ailments. A man who believes in Rama Nama would not make a fetish of the body but would regard it as a means of serving God. And for making it into a fit instrument for that purpose, Rama Nama is the sovereign means. To install Rama Nama in the heart requires infinite patience. It might even take ages. But the effort is worthwhile. Rama Nama cannot come from the heart unless one has cultivated the virtues of truth, honesty and purity within and without.
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