Modern man has transformed himself into a commodity; he experiences his life energy as an investment with which he should make the highest profit, considering his position and the situation on the personality market. He is alienated from himself, from his fellow men and from nature. His main aim is profitable exchange of his skills, knowledge, and of himself, his "personality package" with others who are equally intent on a fair and profitable exchange. Life has no goal except the one to move, no principle except the one of fair exchange, no satisfaction except the one to consume.p97.
Modern man is alienated from himself, from his fellow men, and from nature. He has been transformed into a commodity, experiences his life forces as an investment which must bring him the maximum profit obtainable under existing market conditions.
The spirit of a production-centered, commodity-greedy society is such that only the non-conformist can defend himself sufficiently against it. Those who are seriously concerned with love as the only rational answer to the problem of human existence must, then, arrive at the conclusion that important and radical changes in our social structure are necessary, if love is to become a social and not a highly individualistic, marginal phenomenon.
Exploitation and manipulation produce boredom and triviality; they cripple man, and all factors that make man into a psychic cripple turn him also into a sadist or a destroyer.
Man does not only sell commodities, he sells himself and feels himself to be a commodity.
Just as modern mass production requires the standardization of commodities, so the social process requires standardization of man, and this standardization is called equality.
Fairness means not to use fraud and trickery in the exchange of commodities and services and the exchange of feelings.
If you take a salesman, who sells a useless commodity, he feels like a fraud.
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