A vast sector of modern advertising... does not appeal to reason but to emotion; like any other kind of hypnoid suggestion, it tries to impress its objects emotionally and then make them submit intellectually.
Like the effect of advertising upon the customer, the methods of political propaganda tend to increase the feeling of insignificance of the individual voter.
Modern man is assailed on every side and almost without interruption by noise - of the radio, of television, of headlines, of advertising and of the cinema - of which the greatest part, far from enlightening the mind, blunts and stultifies it.
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