I have always felt the word 'advertising' is either a diminutive or derogatory term that kind of goes with stuff people don't like, and I always felt frustrated because I felt like I was a communication artist or a media artist. The best advertising is one of the art forms of our culture.
The only reason you should move to a new job is if you are not getting the opportunity to do what you want to do and what you believe you can do.
TV spots are short. If you can't hold folks' attention for 20 seconds before revealing the brand, find another line of work.
Telling stories on behalf of brands is what I've done all my life.
It's very demeaning that we have to put on a show to prove that we know how to put on a show.
If you are always trying to do something great and different and fresh, lots of them are going to be shut down for lots of stupid or good reasons, but you have to keep on trying.
When creatively passionate people get together to start a company, the energy and camaraderie is really pretty stimulating.
Ultimately, if you are doing great work, the money will come.
What I know how to do is nurture and help people discover the best opportunities.
[In 2004 on being at TBWA Chiat Day for 30 years.] Different people are different in terms of the way they're made. I knew since the day I arrived at Chiat Day that I was at home, and that I was at a place where I could prove my talent and my ability... I am also married for 35 years too, so it could just be how I am.
Managing brands is going to be more and more about trying to manage everything that your company does.
I found my own way of doing things.
When you open an Apple product it's like a religious experience.
Throughout history, the technology always comes first. It's just technology for a while, until the day we artists inherit it.
If you think you have a better mousetrap or car, or shirt, or whatever, you've got to tell people.
[In 2011] What Steve Jobs did was simply make everything and everyone better.
[In 2004] That's how I got a relationship with Steve Jobs. Because I listened really hard to him cause he's the smartest guy I ever worked for.
Steve [Jobs] is unique. There aren't many clients that are like that. You have one guy that you really work for. That's very rare.
[In 2011 on Steve Jobs] He was the most amazing person I have ever know. He was a genius. He was an innovator. He was the best client we ever had. He was my friend.
Advertising can be a very frustrating business.
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