I've never found a client's business problem that could be solved solely through advertising.
Good advertising is a dialog with people.
The smartest advertising is the advertising that communicates the best and respects the consumer's intelligence.
An incredible advertising career is not about creating an incredibly amazing ad, it's about making an incredible amazing ad every single day of your career, it's about getting those adds killed, and resurrecting them over and over again. It's about your season average not that occasional home-run.
I have always felt the word 'advertising' is either a diminutive or derogatory term that kind of goes with stuff people don't like, and I always felt frustrated because I felt like I was a communication artist or a media artist. The best advertising is one of the art forms of our culture.
Advertising can be a very frustrating business.
Everything a brand does is advertising.
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